| Nothing can be more frustrating than
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| | online that tell you whatthe different
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| visiting a web site and notbeing able to
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| | colors mean.
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| find what you are looking for.
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| | 4. Include original content Your visitor
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| Maybe the site is just plain ugly, or
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| | is only going to stayabout 10 seconds if
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| looks like it was done bya kid attacked
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| | he/she has seen the same content
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| by a box of Crayola crayons.
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| | somewhereelse.
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| If you're going to do business on the
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| | Whether you are a writer or not, you can
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| Internet, you need aprofessional web
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| | create useful content.
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| site. This is your business card and
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| | Use your unique perspective to create a
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| thevisitors' introduction to who you are.
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| | free report or ebook orarticles your
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| First impressions count. You want to make
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| | reader can read on your site.
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| a good firstimpression, and you want to
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| | If you're offering affiliate programs,
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| get your potential visitor tobookmark
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| | create a review. Tell thevisitor
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| your site.
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| | something about that product that's not
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| Here's how to create a good first
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| | included in thesales letter. Let him/her
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| impression and keep your newvisitor
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| | know what you liked about the productand
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| coming back for more.
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| | how it has helped you.
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| 1. Give your site a purpose. Do you know
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| | 5. Give the visitor a free offer One of
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| what you want your website to do?
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| | the easiest ways to winthe heart of your
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| Maybe your goal is to make the sale. If
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| | visitor is to offer something free. This
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| this is your goal, thenyou want to make
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| | willnot only help you establish
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| sure that you include useful content for
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| | credibility in the mind of thevisitor,
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| yourvisitor to read.
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| | but if you give before you get, your
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| Make it interesting, and emphasize the
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| | visitor is morelikely to consider your
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| benefits of your offer.
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| | offer.
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| Give him/her useful information.
| |
| | Unfortunately, freebies abound online, so
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| 2. Make it fast loading I have cable
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| | getting your visitorto accept your
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| modem, so if I'm reallyinterested in the
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| | freebie can be tough.
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| site, I'll wait around for it to download
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| | There are several things you can do to
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| sothat I can look at the content.
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| | make your freebievaluable.
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| Unfortunately, most people are using
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| | Again, you want to create original
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| dial-up. If your site takesmore than 10
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| | content. It could be a freeecourse, an
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| to 15 seconds to load, your visitor will
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| | ebook or report. Just make sure that the
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| just clickaway and go somewhere else.
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| | informationyou are offering can't be
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| The easiest way to make sure your site is
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| | found anywhere else.
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| fast loading is to goeasy on the
| |
| | Write it from your perspective. Offering
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| graphics. Although graphics can make your
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| | your unique perspectivecan go further in
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| sitevisually appealing, they can take
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| | winning the heart of your visitor than
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| forever to load.
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| | greatwriting.
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| If you must include graphics, then use a
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| | You can also offer a sample of your
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| graphics compressor toshrink your
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| | product. This could beseveral chapters
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| graphics so that that they load more
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| | from your book or or a demo version
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| quickly.
| |
| | ofsoftware.
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| Below are some sites online where you can
| |
| | You can also offer a free newsletter, but
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| shrink .gif and .jpg,your most common
| |
| | make sure you includesome content that's
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| graphic files, for free.
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| | your own. There are hundreds of thousands
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| Now I've seen some pretty terrific
| |
| | ofnewsletters online, and your visitor
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| interactive sites online.
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| | won't stay subscribed verylong if he/she
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| They may use flash or some other kind of
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| | is reading the same thing over and over.
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| scripting to make theminteractive.
| |
| | 6. Capture contact information Before you
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| Although these types of sites can be fun
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| | give away thatfreebie, make sure you get
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| places to visit, if youhave a business
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| | the visitor's contact information. Iknow
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| site, you want to skip creating this type
| |
| | you've heard this a million times, but it
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| ofinteractivity. You'll have slow load
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| | takes repeatedexposure of your message to
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| times, and you'll losevisitors fast.
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| | your visitor in order to finallymake the
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| 3. Choose a good design
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| | sale.
|
| Keep it simple. Stick to the same color
| |
| | It's very important to build your list.
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| scheme. You don'twant something that
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| | You want to create amarket that is hungry
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| looks like it was painted by a two
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| | for your products. A list of people
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| yearold.
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| | whoare interested in what you have to say
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| Think about what works well on screen.
| |
| | gives you a better chanceof making the
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| Have you evertried to read yellow type on
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| | sale.
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| an orange background? Thinkabout your
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| | A good, clean, professionally designed
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| reader.
| |
| | web site can go a longway towards
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| Different colors mean different things to
| |
| | building your reputation online. First
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| different peopleand cultures. Keep that
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| | impressionscount. Make your first
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| in mind.
| |
| | impression keep your visitors coming
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| It's very easy to find color charts
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| | back.
|
