American Executives Rising in Ranks at Japanese Auto Companies

Aisin Seiki Co. Ltd., a leading Japanese auto partsJapanese companies also signifies the importance of
supplier and partly owned by Toyota Motor Corp. thethe US market to their bottom line. It is no secret
producer of high quality Toyota Corolla parts hasthat Toyota, Honda, and Nissan generate more than
chosen for the first time an American to head its UShalf of their earning in North America.
operations. This is part of the latest series ofIn what seem to be a symbolic move Toyota has
promotions of US executives at Japanese autoalso appointed its highest-ranking North American
companies.executive, Jim Press the very first non-Japanese
Aisin Seiki is expected to announce the name of Donmember of its board last June.
Whitsitt, who is a 19-year veteran of the companyAisin Seiki part of Toyota's network of affiliated
and has been appointed president of Aisin Worldcompanies contributes nearly fifth of its $20.2 billion in
Corp. of America, based in Plymouth.annual global ales in North America. The Aisin World
The appointments of American executives to highCorporation of America has 28 manufacturing, sales,
positions in Japanese automakers are the result ofand research facilities in North America and about
shortages of Japanese managers. According to10,000 employees. Last 2005 it opened a vehicle
George Peterson, president of consultant firmprobing ground in Fowlerville.
AutoPacific Inc. in Tustin, California, "The JapaneseWhitsitt in an interview with The Detroit News last
used to be very chauvinistic about using people ofMonday said, "As we expand in North America, we'll
their own nationality but that's loosening up. Thelocalize production more and more, not just with our
engineering and management resources of manycontent but with our suppliers."
Japanese companies are getting stretched. They'reHe also added that Aisin aimed to expand its North
also finding that the best thing for them is to find theAmerican operations and at the same time diversify
best and brightest managers," regardless ofits customer base. At present Toyota is still the
nationality."biggest client of Aisin World Corp. of America
Last year Honda has promoted Frank Paluch to headaccounting to the company's 50 to 60 percent of
Honda R&D Americas' engineering and design division,revenues. General Motors is also a client of Aisin
which has produced a third of the vehicles sold in theWorld Corp.
region. Honda spokesman David Iida said, "ThisWhitsitt will be replacing Jurichi Nishimura who will
speaks to the maturity of Honda's local developmentreturn to Japan to take care of the company's global
capabilities."sales.
The increasing numbers of American executives at