| BMW has always had reasons to gloat, it is | | | | for our customer." |
| undoubtedly, one of the leading carmakers | | | | |
| when it comes to producing great, and we | | | | BMW routinely does well in the APEAL |
| mean, great, cars. | | | | competition, Hitt added. And its especially a |
| | | | pleasure for BMW employees when that vehicle |
| In fact the latest consumer satisfaction | | | | is validated by customers through sales and |
| survey has once again revealed that BMW is a | | | | awards, he said. |
| winner. And a big one. | | | | |
| | | | Honda led the pack when it came to vehicles |
| The company's X5 sports activity vehicle -- | | | | topping the list of customer satisfaction, |
| built at BMW Manufacturing Co.'s Greer plant | | | | with four cars - the most of any car brand. |
| -- the BMW 3 series and the BMW 6 series all | | | | Honda's four segment leaders were the Fit (in |
| topped their categories in the J.D. Power and | | | | a tie), CR-V, Ridgeline and Odyssey. Honda |
| Associates 2007 APEAL survey. | | | | was followed by rivals BMW and Mercedes-Benz |
| | | | with three each at the top of their |
| The BMW 5 series and 7 series were runners up | | | | categories. |
| in their categories. | | | | |
| | | | J.D. Power conducts the Automotive |
| The BMW X5 topped the midsize premium | | | | Performance, Execution and Layout Study |
| multi-activity vehicle segment. That segment | | | | annually. The company surveys consumers who |
| includes SUVs and trucks. | | | | have purchased a new model-year vehicle after |
| | | | 90 days of ownership to measure satisfaction |
| A second-generation SUV, the redesigned X5 | | | | in 100 different attributes, including ride |
| was launched last November. The first X5 sold | | | | and handling, engine and transmission and |
| successfully through its last days of | | | | comfort and convenience. This year it |
| production and the new X5, says BMW | | | | surveyed about 92,000 new-car owners. |
| officials, is also now very popular. The | | | | |
| plant produced 3,583 X5s during the week of | | | | About BMW |
| June 18. The X5 will be joined at the plant | | | | |
| by the X6 sports activity coupe, on which | | | | BMW, or Bavarian Motor Works, is an |
| production will begin next year, and the X3, | | | | independent German company and manufacturer |
| which is expected to move production to the | | | | of automobiles and motorcycles. BMW is the |
| Greer location around 2010. | | | | parent company of the MINI and Rolls-Royce |
| | | | car brands, as well as maker of top of the |
| "The APEAL study is important because it's a | | | | line auto parts like BMW 1600 parts. It is |
| vote of total confidence in the car," said | | | | also one of the leading German engineering |
| Bobby Hitt, public relations manager of BMW | | | | car manufacturers in the world. |
| Manufacturing. "It is very positive for us, | | | | |