| BMW has always had reasons to gloat, it is | | | | positive for us, for our customer." |
| undoubtedly, one of the leading carmakers when it | | | | BMW routinely does well in the APEAL competition, |
| comes to producing great, and we mean, great, cars. | | | | Hitt added. And its especially a pleasure for BMW |
| In fact the latest consumer satisfaction survey has | | | | employees when that vehicle is validated by |
| once again revealed that BMW is a winner. And a big | | | | customers through sales and awards, he said. |
| one. | | | | Honda led the pack when it came to vehicles topping |
| The company's X5 sports activity vehicle -- built at | | | | the list of customer satisfaction, with four cars - the |
| BMW Manufacturing Co.'s Greer plant -- the BMW 3 | | | | most of any car brand. Honda's four segment leaders |
| series and the BMW 6 series all topped their | | | | were the Fit (in a tie), CR-V, Ridgeline and Odyssey. |
| categories in the J.D. Power and Associates 2007 | | | | Honda was followed by rivals BMW and |
| APEAL survey. | | | | Mercedes-Benz with three each at the top of their |
| The BMW 5 series and 7 series were runners up in | | | | categories. |
| their categories. | | | | J.D. Power conducts the Automotive Performance, |
| The BMW X5 topped the midsize premium | | | | Execution and Layout Study annually. The company |
| multi-activity vehicle segment. That segment includes | | | | surveys consumers who have purchased a new |
| SUVs and trucks. | | | | model-year vehicle after 90 days of ownership to |
| A second-generation SUV, the redesigned X5 was | | | | measure satisfaction in 100 different attributes, |
| launched last November. The first X5 sold | | | | including ride and handling, engine and transmission and |
| successfully through its last days of production and | | | | comfort and convenience. This year it surveyed |
| the new X5, says BMW officials, is also now very | | | | about 92,000 new-car owners. |
| popular. The plant produced 3,583 X5s during the | | | | About BMW |
| week of June 18. The X5 will be joined at the plant | | | | BMW, or Bavarian Motor Works, is an independent |
| by the X6 sports activity coupe, on which production | | | | German company and manufacturer of automobiles |
| will begin next year, and the X3, which is expected | | | | and motorcycles. BMW is the parent company of the |
| to move production to the Greer location around | | | | MINI and Rolls-Royce car brands, as well as maker of |
| 2010. | | | | top of the line auto parts like BMW 1600 parts. It is |
| "The APEAL study is important because it's a vote | | | | also one of the leading German engineering car |
| of total confidence in the car," said Bobby Hitt, public | | | | manufacturers in the world. |
| relations manager of BMW Manufacturing. "It is very | | | | |