Legacy of Diecast Cast Cars Keeps the Industry Strong

First created in the mid-1900s, diecast cars havethe toys quickly caught on, and the diecast toy
been a long-time success in the toy and hobbyindustry grew rapidly as hobbyists flocked to expand
industry. The automobiles are made out of a zinc andtheir collections with the latest classics and collectibles.
aluminum alloy, and then complemented with plasticThe price range for diecast cars varies a lot
parts such as windows or doors. Over the pastdepending on the condition, age, and rareness of the
seventy-five years, die-cast cars have quicklycar. The ever-popular Hot Wheels cars only cost a
evolved into one of the most popular areas of thecouple dollars, but some difficult-to-find cars from
hobby and toy industry.before World War II can bring in hundreds of dollars
One reason that diecast cars are so popular is due toeach. Lifelong collectors are often able to sell their
their scaled-to-life appearance. Unlike the unbalancedcollections for thousands of dollars.
proportions of the Barbie dolls from the same era,Over the years, the die-cast industry has evolved
diecast cars are scaled to appear as reasonable asgreatly. At first, the toys were very simple, including
the real thing. Scales range from a larger 1:12 ratio toonly the main frame of the car. However, the cars
a 1:72 ratio, where one-sixth of an inch representsnow include interiors and detailed mechanics under
one life-size foot. The 1:72 is very prevalent in thethe hood. Only a couple companies produced die-cast
United Kingdom and Eastern Europe, but a 1:48 scalecars when they first were introduced, but there are
is the one commonly used in the United States.now hundreds of companies around the world
"Matchbox cars" is an alternative name for diecastproducing die-cast toys.
cars. This name was made popular back in 1947The diecast toy industry is no longer limited to just
when Lesney began distributing their diecast cars inclassic cars. Airplanes, trains, construction equipment,
small, matchbox-shaped packages. Although mostand military vehicles are now popular toys available
cars are packaged in larger boxes or sandwichedfor purchase. In addition, scenery and landscaping are
between plastic and cardboard sheets, the genericnow a popular expansion to the industry. Buildings,
name "matchbox cars" still remains in use today.roads, and shrubs are among the popular accessories
Die-cast cars are a popular item for collectors of allused to make the models even more realistic.
ages. While the older audience willingly pays theDie-cast toys are sold pre-built for the buyer's
money for higher-priced classics, diecast cars are aconvenience; however, kits are also available. These
popular toy of choice for children as well. "Hotsets come with detailed instructions allowing the
Wheels," Mattel's fast-flying collection target towardsbuyer to customize their model with their own paint,
young boys, are sold by the millions every year.accessories, and allow for other personalization.
Because of the young target audience, Hot WheelsAs the value of these toys continue to rise, expect
typically sell for just a couple dollars. Regardless,to see the industry to continue to thrive. If any toy
some of the rarer models have sold recently forhas a chance at remaining popular despite the rise in
hundreds of dollars.electronic toys, it's the diecast car, with its century
Originally, only a couple companies were producingof history and growth leading the way.
these miniature classics. However, the popularity of