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Legacy of Diecast Cast Cars Keeps the Industry Strong

First created in the mid-1900s, diecast carsthe popularity of the toys quickly caught on,
have been a long-time success in the toy andand the diecast toy industry grew rapidly as
hobby industry. The automobiles are made outhobbyists flocked to expand their collections
of a zinc and aluminum alloy, and thenwith the latest classics and collectibles.
complemented with plastic parts such asThe price range for diecast cars varies a lot
windows or doors. Over the past seventy-fivedepending on the condition, age, and rareness
years, die-cast cars have quickly evolvedof the car. The ever-popular Hot Wheels cars
into one of the most popular areas of theonly cost a couple dollars, but some
hobby  and  toy  industry.difficult-to-find cars from before World War
II can bring in hundreds of dollars each.
One reason that diecast cars are so popularLifelong collectors are often able to sell
is due to their scaled-to-life appearance.their  collections  for thousands of dollars.
Unlike the unbalanced proportions of the
Barbie dolls from the same era, diecast carsOver the years, the die-cast industry has
are scaled to appear as reasonable as theevolved greatly. At first, the toys were very
real thing. Scales range from a larger 1:12simple, including only the main frame of the
ratio to a 1:72 ratio, where one-sixth of ancar. However, the cars now include interiors
inch represents one life-size foot. The 1:72and detailed mechanics under the hood. Only a
is very prevalent in the United Kingdom andcouple companies produced die-cast cars when
Eastern Europe, but a 1:48 scale is the onethey first were introduced, but there are now
commonly  used  in  the  United  States.hundreds of companies around the world
producing  die-cast  toys.
"Matchbox cars" is an alternative name for
diecast cars. This name was made popular backThe diecast toy industry is no longer limited
in 1947 when Lesney began distributing theirto just classic cars. Airplanes, trains,
diecast cars in small, matchbox-shapedconstruction equipment, and military vehicles
packages. Although most cars are packaged inare now popular toys available for purchase.
larger boxes or sandwiched between plasticIn addition, scenery and landscaping are now
and cardboard sheets, the generic namea popular expansion to the industry.
"matchbox  cars"  still remains in use today.Buildings, roads, and shrubs are among the
popular accessories used to make the models
Die-cast cars are a popular item foreven more realistic. Die-cast toys are sold
collectors of all ages. While the olderpre-built for the buyer's convenience;
audience willingly pays the money forhowever, kits are also available. These sets
higher-priced classics, diecast cars are acome with detailed instructions allowing the
popular toy of choice for children as well.buyer to customize their model with their own
"Hot Wheels," Mattel's fast-flying collectionpaint, accessories, and allow for other
target towards young boys, are sold by thepersonalization.
millions every year. Because of the young
target audience, Hot Wheels typically sellAs the value of these toys continue to rise,
for just a couple dollars. Regardless, someexpect to see the industry to continue to
of the rarer models have sold recently forthrive. If any toy has a chance at remaining
hundreds  of  dollars.popular despite the rise in electronic toys,
it's the diecast car, with its century of
Originally, only a couple companies werehistory and growth leading the way.
producing these miniature classics. However,



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