| What is your definition of the word "luck", not the | | | | their investment in equity in these firms. And yet, |
| Webster's Dictionary definition, your definition? Is it | | | | none of the accused executives knew anything |
| being in the right place at the right time? Picking the | | | | about what was going on (they claim) inside their |
| right dealer in a casino? Turning up at a party where | | | | businesses while they were taking tens of millions of |
| you meet your current wife (could be good or bad | | | | dollars in annual compensation. Responsibility is an |
| luck)?Entrepreneurs seem to be so lucky, so often. | | | | endangered quality in a modern world that has |
| People see their success and attribute much of their | | | | embraced the psycho-babble of endless victimology!If |
| good fortune to luck. What luck that they thought | | | | I was the Earth Czar, and could re-engineer one |
| the idea would work. The luck of the Irish for old | | | | physical feature of the human body, it would be this: |
| Doyle, don't you think? It was his great good luck to | | | | the palm of every human being's left hand would |
| file that patent when he did.The passengers in life | | | | have a small mirror permanently attached. And |
| attribute so much of fate and successful outcomes | | | | everyday, several times per day, we could look at |
| to random luck. "Lightning strikes for others, just | | | | the mirror and see the reflection of a man, or a |
| never me," is a bromide that covers the view of | | | | mouse. Successful people, including every fine |
| people that are perpetually success challenged. The | | | | entrepreneur I have ever known, assume full |
| masses that think like this can not see, or | | | | responsibility for every decision that they take. The |
| comprehend, that luck has little to do with achieving | | | | assignment of blame on another person, or an |
| real success as an entrepreneur.In business, luck is | | | | outside condition is a diversion.As human beings we |
| created. Luck generally evolves from capitalizing on a | | | | have the unique ability to make choices, free will and |
| risk taken. Entrepreneurs are not passengers: they | | | | the ability to reason. These tools are denied every |
| are drivers. The drive to succeed and overcome | | | | other form of life. A lion or a fruit fly operates solely |
| obstacles inherent in attempting to create any new | | | | on a pre-programmed set of instincts. A lion is nor |
| business requires drive, courage, and passion. Not | | | | responsible for what it kills. It is on earth to kill. |
| luck!This is not to say that luck never occurs and is | | | | However, if a person kills, they are solely |
| not appreciated. It does occur and it is appreciated. | | | | responsible.Entrepreneurs assume full responsibility for |
| However, when luck rears its happy face it is usually | | | | their success, and failure. The luck so many would |
| the confluence of hard work bumping into | | | | subscribe to a successful entrepreneur is actually a |
| opportunity! If an entrepreneur accidentally bumps | | | | manifestation of the ability to make reasoned |
| into a funding source while enjoying a latte tomorrow | | | | decisions and abide the consequences of those |
| morning at Starbucks, is this luck or the result of a | | | | choices.PerseveranceImagine a boy, dreaming of |
| business proposition that is properly seasoned?My | | | | playing and starring at professional football, and |
| experience is that entrepreneurs create luck by | | | | suffering 10 years of indignity, disappointment and |
| stirring a unique brew of personal qualities. Some or all | | | | failure in trying to achieve this goal. After an average |
| of the following traits are obvious, in every success | | | | high school career, playing in a rural town with no |
| from the Wright Brothers to Mary Kay Ash. These | | | | exposure, he is not offered a single scholarship to a |
| qualities are the true ingredients required that make | | | | Division-1 NCAA school. He plays for four, largely |
| luck occur.ConfidenceEvery entrepreneur is | | | | undistinguished years at a small school in Iowa. After |
| perpetually afraid. The fear of failure is palpable. They | | | | graduating, the National Football League does not |
| can not stand the thought of failure and will do | | | | draft him and he is not offered a free agent tryout. |
| anything possible to avoid it. The need to succeed is | | | | He goes to work in a super market and catches on |
| demonstrated in a confidence that they develop in | | | | with an Arena Football League team. The pay per |
| their novel product, their ultimate success, and the | | | | game is $400.Interestingly, his growing success in the |
| benefits their product will produce for consumers. | | | | Arena Football League over several seasons makes |
| Confidence smothers fear. Fear creates inertia. | | | | his name at least a point of conversation in one NFL |
| Failures are always afraid, to try, to fail, to be | | | | office. He is scouted, thought to be a bit too old but |
| criticized. The confidence necessary to succeed in a | | | | maybe worth a test in NFL Europe. After one very |
| brutal marketplace is earned through hard work, | | | | successful season in Europe, he is invited to a NFL |
| study, preparedness and finding answers to | | | | training camp. As camp began, he was listed as the |
| obstacles.We all have doubts. However, successful | | | | fifth quarterback on the team's depth chart. An injury |
| entrepreneurs overcome fear and doubt and grow in | | | | to a quarterback, then another quarterback injury, |
| confidence as they master their task. The confidence | | | | and now third on the depth chart, he has realized his |
| earned is a great key to attainment of success. | | | | dream. He is signed to a contract.Now the tale could |
| There is no luck involved.Learn From MistakesMy first | | | | end here. He is a real NFL quarterback. Goal achieved. |
| sales manager had only three basic bits of wisdom | | | | However, our struggling quarterback has persisted |
| for a youngster starting out on a sales career:1. Make | | | | and now that he has made a team he wants to play, |
| all of the mistakes you must, once!2. Study and learn | | | | and knows, really knows that he will be a star if |
| from each mistake you make!3. If you are torn | | | | given a chance. It takes another season, a few more |
| between choices, and face a choice that might lead | | | | injuries and he gets his shot. At the age of 28 he |
| to a mistake, make the most aggressive | | | | leads his team to a Super Bowl championship, is the |
| choice!Everybody makes mistakes. Coca-Cola brought | | | | league Most Valuable Player, is named All Pro and |
| out New Coke and almost murdered a world famous | | | | signs a multi-million dollar contract.Kurt Warner, our |
| brand. Merck was seriously harmed by the failure of | | | | quarterback, is the most unlikely of football |
| the prescription drug Vioxx. What was the Ford | | | | successes. Every college team, every scout and |
| Motor Car Co. thinking in 1958 when the Edsel was | | | | every professional team missed on him. In a sport |
| introduced? There was the matter of a President of | | | | where players are computer rated, graded, tested, |
| the United States and an intern. Pete Rose has lost | | | | weighed, timed, quizzed and probed from high school |
| his almost certain place in the Baseball Hall of Fame | | | | onward not one assessment rated him a player of |
| over gambling.The key is not the mistake, but | | | | potential. And yet, he is one of the best players in |
| learning from and not repeating the mistake. The only | | | | professional football.Perseverance can not be taught. |
| way we avoid mistakes (almost impossible in all but | | | | Some people quit at the first sign of trouble. Edison |
| the most sedentary lives) is to never try anything | | | | tested over 1000 versions of the light bulb before he |
| new. Entrepreneurs are always going to try. The | | | | perfected his invention. Kurt Warner would not listen |
| successful ones make aggressive mistakes, learn | | | | to the experts telling to get on with his life's work |
| from their errors and this minimizes the probability of | | | | and that work would not include football. He made his |
| repeat errors.A baseball player is considered a star if | | | | own luck through work, sweat, sacrifice and |
| a .300 batting average is achieved. This means that | | | | perseverance.Geoff Ficke has been a serial |
| failure is a result 70% of the times they bat. Players | | | | entrepreneur for almost 50 years. As a small boy, |
| hate to make outs. No one could succeed at baseball | | | | earning his spending money doing odd jobs in the |
| unless they seek and obtain a psychological comfort | | | | neighborhood, he learned the value of selling himself, |
| zone that enables them to filter and balance the | | | | offering service and value for money.After putting |
| mistakes in making outs and the positives they learn | | | | himself through the University of Kentucky (B.A. |
| from making a base hit. | | | | Broadcast Journalism, 1969) and serving in the United |
| After an out is made, players can not wait for their | | | | States Marine Corp, Mr. Ficke commenced a career in |
| next trip to the plate to get another chance. This is | | | | the cosmetic industry. After rising to National Sales |
| the way entrepreneurs think after a mistake is | | | | Manager for Vidal Sassoon Hair Care at age 28, he |
| made.ResponsibilityA Congressman drives while drunk, | | | | then launched a number of ventures, including Rubigo |
| crashes his car, hits a parked police vehicle and then | | | | Cosmetics, Parfums Pierre Wulff Paris, Le Bain |
| claims amnesia. Did the dog ever eat your | | | | Couture and Fashion Fragrance.Mr. Ficke and his |
| homework? The NBC television news magazine 20 | | | | consulting firm, Duquesa Marketing, Inc. ( has assisted |
| 20 has run several shows showing men using the | | | | businesses large and small, domestic and international, |
| inter-net to organize meetings hoping to conclude a | | | | entrepreneurs, inventors and students in new product |
| sexual encounter with very young girls. The men, | | | | development, capital formation, licensing, marketing, |
| caught in the act, always deny intent, knowledge or | | | | sales and business plans and successful |
| responsibility. The top executives at Global Crossing, | | | | implementation of his customized strategies. He is a |
| Enron and Adelphia scandalously bankrupted their | | | | Senior Fellow at the Page Center for Entrepreneurial |
| huge businesses, costing thousands of employees | | | | Studies, Business School, Miami University, Oxford, |
| their jobs and pensions and millions of investors lost | | | | Ohio. |