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Collecting Old Diecast Corgi Cars - A Blast From The Past

Collecting die-cast cars from the pastreleased their first gift set and in the
is a hobby that is not just fun, its afirst year they sold over 2 million
whole window to the not so long but inunits.
today's new world a very distant past.Through the 1960s the company released
To most red-blooded die-cast collectorsmany of the iconic classics that we now
just the mention of the words dinky orcompulsively collect today, and these
corgi makes their eyes, sort of glazemodels can change hands for thousands in
over and a wry, almost child like smile,today's money.
wafts around his lower facial area.In the 60s some of the more memorable
These names and others were to dominatecars that were produced were the 1965
the metal cast toy car market for manyJames bond Aston martin db5, the next
years and were played with by many ayear, awards were given to Corgi ...
child since the 1930s.the "Queens Award to Industry" and the
The history of corgi is an interestingNational Association of Toy Retailers
one that starts in 1934, Mettoy Limited"Highest Standards Award". . 1968 saw
produced the first models but these werethe release of a model from the movie of
not die-cast yet, they were made ofthe same name - "Chitty Chitty Bang
tin-plate. During the second world warBang". and the one toy car every one
mettoy were engaged in war productionremembers from the hugely iconic 60s
and due to this increased war productionamerican Batman TV series .. The
demand the company had to move to biggerBatmobile.
premises in Swansea.From its hay day in the 60s the
In 1950 the first forerunners of Corgicompany's fortunes started to change,
cars were introduced and appeared in thestarting with a fire in the Swansea
company's illustrated catalogue asfactory that resulted in a total loss of
"Entirely New Miniature Numbers" Then inat least a year's stock. in 1971 the
1954 the first drawings for the newNorthampton factory closed with a loss
Corgi range were produced with the firstof over 900 jobs.
car being that of an Austin Cambridge,Corgi lasted till 1983 With the company
but it took nearly two years of trialin serious financial difficulties the
and error to get the casting techniquereceivers were called in, but a
right and in 1956 the launch date formanagement buy-out meant that the the
the corgi range of vehicles wascompany was re-formed as Corgi Toys
announced for the 9th of July that sameLimited in early 1984.
year. A sister company "playcraft"This new company's achievements were
launched the name of corgi to therecognised in January 1987 when it was
market, the name being taken from thevoted British Toy Company of the Year by
breed of dog of the same name.the National Association of Toy
Corgi knew that producing die-cast carsRetailers. But 1989 the once great toy
just like dinky would not guarantee themmanufacturer was taken over by the
market success so they planned a newAmerican based toy giant, Mattel. then
marketing strategy .. their toy cars1990 saw the first corgis to be made in
unlike dinky would have glazed windowschina....
in them. The next year (1957) corgiThe age of great British made diecast
produced their first catalogue and alsomodel car was gone.
backed this up with tv advertising and



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