| The diecast marketplace gained a new
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| | skyrocketed the success of Jada Toys.
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| member seven years ago with the unlikely
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| | Together they took diecast to the next
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| appearance of Jada Toys. The beginner
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| | level of exquisite design and flare.
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| brand began humbly but swiftly gained
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| | Working from their extensive design
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| astounding interest due to the
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| | experience together, the two made a
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| development of its style and trendy new
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| | stellar design team and utilized a well
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| design concepts. You might ask, what
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| | built process of diecast car production.
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| drove the company into the spotlight of
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| | Luis and Kevin start the proverbial ball
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| the industry? The answer is simple:
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| | rolling by sketching their own paper
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| adding flashy new designers Luis Tanahara
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| | designs of custom diecast cars. After
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| and Kevin Thaxton to the payroll.
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| | extensive editing, the designs are
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| One half of the new design team, Luis
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| | applied to a three dimensional model from
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| Tanahara first joined Jada Toys solo
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| | which realistic versions soon arise. The
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| after leaving Mattel in 2001. He exposed
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| | refining process continues until the
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| Jada Toys founder Jack Li to the new and
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| | designers are satisfied with their
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| upcoming trend of "dubs". The term "dubs"
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| | creation. From computer to reality: both
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| referred to the addition of large wheels
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| | clay and resin models are formed to allow
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| to smaller cars that had been lowered for
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| | for further design cultivation in a
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| aesthetic effect. Following the dubs
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| | practical matter. Finally, a metal copy
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| trend, more and more car customizations
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| | is updated, painted, and sent off to Hong
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| began to take place ranging from massive
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| | Kong for factory production and visually
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| music systems to fancy DVD players
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| | enticing packaging meant to attract
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| installed into the headrests. Luis
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| | consumer attention. After mass production
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| Tanahara applied this notion to diecast
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| | these cars find their way into the hands
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| cars and the concept took off into a new
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| | of car lovers and collectors around the
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| line called "Dub City", modeled after the
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| | globe.
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| dub phenomenon of car customization.
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| | Success stories are inherently good
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| Soon after Luis incorporated custom
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| | natured, and this story is no exception.
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| diecast car design into Jada Toys, his
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| | With the addition of two artistic high
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| long time friend and colleague Kevin
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| | school buddies, Jada Toys was able to
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| Thaxton joined the Jada family. As high
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| | launch itself right into the mix of the
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| school classmates, Luis and Kevin started
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| | diecast world. What began as a sketching
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| as sketchers and from there moved on to
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| | hobby blossomed years later into a
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| more sophisticated art forms such as
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| | successful design career that earned
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| airbrushing. Years later they were
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| | diecast cars a nice fit in the pop
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| professionally reunited and their synergy
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| | culture scene.
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