| As the stars of NASCAR are revving their | | | | Director, Terry, searches for space to |
| engines for the 2006 racing season, Chevy | | | | display the latest awards for current NASCAR |
| Racing will be celebrating it's success on | | | | Champion Tony Stewart. As he searches all |
| the track with a new advertising campaign set | | | | around, he finds that every inch of space is |
| to kick off during the televised Daytona 500 | | | | already occupied with trophies. But, perhaps |
| race. Boasting about their 25 wins in the | | | | there is room somewherel . . . . |
| last 33 Manufacturer's Cup Championships, | | | | |
| Chevy racing plans to focus on the fact that | | | | "Chevy Racing is all about a passion for |
| they have won more than any other automobile | | | | racing and winning and that excitement |
| manufacturer while dominating one of the most | | | | extends to our vehicle lineup, which is now |
| popular sports in America. | | | | America's No. 1-selling automotive brand," |
| | | | said Ed Peper, Chevrolet General Manager. |
| The new Chevy Racing campaign unveils "Team | | | | "Deutsch found a simple, clear way to deliver |
| Chevy," which is an exclusive club consisting | | | | that message with a couple of great humorous |
| of some of NASCAR's brightest stars and their | | | | twists." |
| participation using the Chevy Monte Carlo SS | | | | |
| racing machine. While retaining it's | | | | Chevy and NASCAR fans will get their first |
| "American Revolution" tag line, Chevy also | | | | glance at the new advertising campaign during |
| plans to incorporate a touch of humor with | | | | the NBC televised Daytona 500 event on |
| it's new campaign. | | | | February 19, 2006. Ads will appear |
| | | | nationally on both NBC and Fox. Printed ads, |
| During the first commercial ad spot, fans | | | | in conjunction with those being televised, |
| will see "Toast." This promo features Jeff | | | | will appear in USA today and in various |
| Gordon, Jimmie Johnson, Dale Earnhardt Jr. | | | | racing program guides. |
| and Tony Stewart as they enjoy celebrating | | | | |
| recent Team Chevy victories. As these | | | | Chevrolet is the bestselling automotive brand |
| superstars relive their wins, they | | | | in the United States. With the largest |
| incorporate NASCAR's victory celebration into | | | | dealer network in America, Chevy is the |
| the crowd. As they spray champagne into the | | | | leader in full-size trucks and in the sale of |
| crowd of cheering fans, they also pour their | | | | vehicles priced at $35,000 and above. In |
| champagne over the heads. The latter is | | | | addition, Chevy offers expressive design, |
| customary for the victor in a NASCAR race, | | | | valued pricing and spirited performance with |
| but Chevy decided to add a twist by spraying | | | | features found only in the more expensive |
| the fans, as well. | | | | automobiles. |
| | | | |
| During the second televised spot, titled | | | | Read real time NASCAR news or the latest |
| "Office," Team Chevy once again showcases | | | | Chevrolet cars reviews including 2007 Chevy |
| their racing dominance as Chevy's Racing | | | | Tahoe and 2006 Chevrolet Aveo. |