| The single most important determining factor | | | | - Buy a new car or boat? |
| in whether you will succeed or fail in your | | | | |
| new business venture is available to everyone | | | | - Pay off credit card debt? |
| according to Bruce Bley, founder of BCB | | | | |
| Associates- consultants. It does not | | | | Whatever the reason, you want to write it |
| discriminate based upon gender, race, | | | | down on an index card and keep it with you at |
| religion, age, education or nationality. | | | | all times. Print up a sign and post it on the |
| | | | refrigerator. Scotch tape it to the bathroom |
| It is not your intelligence or education. | | | | mirror so that you see it every day. A |
| There are many high school drop-outs that | | | | picture or graphic works best. Cut a picture |
| have succeeded and plenty of college grads | | | | of the car or boat you want out of a |
| who have failed. It's not your looks, because | | | | catalogue. Cut out the emblem of the school |
| plenty of "beautiful people" have failed. | | | | or picture of the campus where you want to |
| It's not the amount of money you have to | | | | send your child. Pictures of your children or |
| invest in your business, because plenty of | | | | the "dream house" also work. You have to feel |
| people with money to invest have failed. It | | | | it, taste it, smell it, experience it before |
| is not the business model or marketing plan, | | | | you actually get it. Visualization, |
| because some succeed and many people fail | | | | auto-suggestion, positive thinking, positive |
| using the same plan and model. The secret is | | | | focus are all terms to describe this |
| "DESIRE"; and, it can't be a ho-hum desire. | | | | technique. You have to visualize |
| You have to have a burning, deep down, | | | | accomplishing your goal, just as a successful |
| insatiable desire to succeed. | | | | athlete does. |
| | | | |
| The key is to find your "WHY". You have to | | | | Then take action. If you have joined an |
| have a reason, or a purpose, for starting | | | | established business with a proven track |
| your own business. What do you want this | | | | record, use their established system. You |
| business to do for you? Take the time to | | | | have already paid for it. Don't reinvent the |
| truly understand and acknowledge what your | | | | wheel or customize their marketing plan to |
| purpose is for starting your own business. | | | | your liking. That usually doesn't work. Use |
| That's your "WHY". This will be your | | | | the system and the tools that have been |
| motivator, your boundless source of energy | | | | proven over time to work for others before |
| that will help you to persevere through the | | | | you. Dive in and participate with your upline |
| disappointments that will be encountered | | | | and leadership. Take the action steps |
| along the way. No one said that it would be | | | | suggested by your trainers. Do the training |
| smooth sailing or a "slam dunk". As General | | | | assignments, get out of your comfort zone and |
| Dwight Eisenhower said "There are no | | | | apply what you have been taught. Attend Team |
| victories at bargain prices". You need to | | | | Calls. Now is not the time to procrastinate. |
| stay focused on this. | | | | Nothing happens without action. Like the ad |
| | | | on TV says, "Just do it". Don't wait until |
| For some people, they just have always wanted | | | | the house is in foreclosure or the repo man |
| to own their own business. Some want to get | | | | is stalking your car. Why put yourself under |
| involved in a business that helps others | | | | the pressure of having to get your business |
| solve a problem with the products or services | | | | up and running and profitable ASAP when you |
| offered. Maybe you want to earn money that | | | | are struggling to put food on the table? It |
| would enable you to do more volunteer work. | | | | can be done. It has been done by many before |
| Many are just fed up with the rat race, the | | | | you, so why wait? If you wait until the |
| status quo, and want to be able to make money | | | | eleventh hour cash flow may be nonexistent or |
| working from home. For many it is the money | | | | negative and it may be too late. The time to |
| and the reasons are all different: | | | | take action is now. |
| | | | |
| - Supplement the family budget? | | | | You can change your own life and your |
| | | | financial destiny. You can have the lifestyle |
| - Be able to donate more money to charity | | | | you have always wanted. You can achieve |
| | | | financial and time freedom. But, it will be |
| - Be able to quit that second job? | | | | up to you. You will have to work for it. |
| | | | Remember that many fail to recognize |
| - Send your children to private school? | | | | opportunity because most of the time it is |
| | | | disguised as hard work. Keeping your "WHY" in |
| - How about college tuition? | | | | front of you should give you the extra |
| | | | motivation needed to take action, persevere |
| - Fund your retirement? | | | | and succeed. |
| | | | |