History of Momo Corse wheels and other car accessories

The history of Momo Corse wheels and other carwiden its horizons by diversifying its production and
accessories goes back to 1960 when Giampierobroadening its steering-wheel range. It began to
Moretti, a student of politics at the University ofproduce light-alloy road wheels, a product to which
Pavia, Italy and an amateur racing driver, got a friendMomo brought new concepts in design, look and
to make a very special steering-wheel for his racingmarketing. For four years between 1986 and 1990
car. The wheels were smaller than the one that isthe product range was extended, particularly in the
normally used, but with a very large handgrip. Thiswheel sector that continued to be a pulling force.
gave a much better hold and made the car easier toIn the mean time Momo's diversification strategy
handle and drive.went on and devised out ventures into new car
It took little time for this odd steering wheel toaccessories. Consequently, Momo Corse was created
attract the attention of many racing drivers includingin 1993 to design and produce hi-tech racing car
the English driver John Surtees of Ferrari. He tried itaccessories and also to import the best of the
and had it mounted on his single-seat Formula Oneworld's racing fitting wares. Since then it became a
race car and eventually won the F1 championship thatclass by itself and won the confidence of millions of
year. A production plant in Tregnago, near Verona,car owners all over the globe. Thus, what was
Italy, was opened in 1969 to produce thesestarted as a passion grew into a big business thanks
steering-wheels. The company took the name Momo,to gorgeous designing, use of innovative and
a derivative from the initials of Moretti and Monza.advanced technology, ensuring safety, and taking
Initially sales of the steering wheels by Momo werecare of quality.
limited to the racing world. From 1970 it began to