| Commuters are traveling distances to make a living. | | | | of car occupants at the same time reduce the stress |
| Statistics say over 10 million consumers drive more | | | | of commuting. The automaker teams up with |
| than 60 minutes each way to work and research | | | | internationally renowned life coach, Dr. Martha Beck, |
| shows that commuting can take a toll on a | | | | to supply tips on improving some of the stress that |
| consumer's health. This is the reason why commuting | | | | goes along with battling bumper-to-bumper traffic. |
| poses to be a daily grind on individuals. | | | | "Let's face it; not every commute is going to be a |
| In recognition of the National Stress Awareness Day | | | | fast ride," said Beck, a best-selling author and |
| on April 17, Dodge, a division of the Chrysler Group, is | | | | columnist for O, The Oprah Magazine. "Accepting that |
| going great lengths to aid commuters to lessen the | | | | fact from the word 'go' is probably the most |
| daily stress grind. In this regard, the automaker is | | | | important thing we can do to keep our |
| inviting annoyed commuters to write an essay about | | | | commuter-stress levels low. Then, when we're on |
| why they believe they have the most stressful daily | | | | the road dealing with slowdowns and pile-ups, we can |
| drive and are most deserving of a new car. | | | | use all kinds of strategies to get even more relaxed." |
| Participants can register and submit their entries | | | | Beck added, "Ultimately, even bumper-to-bumper |
| online. During registration, participants will be asked to | | | | gridlocks can become opportunities to get back in |
| submit a 250-word essay answering the following | | | | touch with ourselves and turn a potentially stressful |
| questions: "What makes your commute so stressful?" | | | | situation into a positive experience. With a little |
| and "How would owning a 2008 Dodge Avenger | | | | conscious attention, the commute we've come to |
| relieve your stress?" Participants must be 18 years or | | | | dread can become a genuinely enjoyable part of our |
| older, and a holder of a valid driver's license at the | | | | lives." |
| time of entry. | | | | "Commuters are spending a lot of time in their cars |
| The lucky writer will be flown out to Los Angeles, a | | | | each day and we believe it is important for them to |
| territory famed for the worst commute situations. | | | | be comfortable and confident that their car will get |
| There, the winner will take part in Dodge's "Avenge | | | | them to their destination safely," said Tom Loveless, |
| Your Commute" special event scheduled Monday | | | | the Director at Dodge Brand Marketing and Global |
| which falls on April 16. In the said event, the winner | | | | Communications. "The Dodge Avenger offers a |
| will also take home an all-new 2008 Dodge Avenger. | | | | perfect blend of reliability, innovative technologies and |
| The new Avenger from the automaker offers more | | | | bold styling, which sets it apart from the other |
| catchy Dodge body parts accented by new features | | | | mid-size vehicles on the road. By awarding one lucky |
| like the Chill Zone(TM), a MyGIG Multimedia | | | | commuter with a new Avenger, we hope to help him |
| Infotainment Radio and a heated/cooled cupholder. | | | | or her jumpstart their commute, and make the ride |
| The features are designed to alleviate the drive feel | | | | more pleasurable and less stressful. |