| Commuters are traveling distances to make a | | | | to alleviate the drive feel of car occupants |
| living. Statistics say over 10 million | | | | at the same time reduce the stress of |
| consumers drive more than 60 minutes each way | | | | commuting. The automaker teams up with |
| to work and research shows that commuting can | | | | internationally renowned life coach, Dr. |
| take a toll on a consumer's health. This is | | | | Martha Beck, to supply tips on improving some |
| the reason why commuting poses to be a daily | | | | of the stress that goes along with battling |
| grind on individuals. | | | | bumper-to-bumper traffic. |
| | | | |
| In recognition of the National Stress | | | | "Let's face it; not every commute is going to |
| Awareness Day on April 17, Dodge, a division | | | | be a fast ride," said Beck, a best-selling |
| of the Chrysler Group, is going great lengths | | | | author and columnist for O, The Oprah |
| to aid commuters to lessen the daily stress | | | | Magazine. "Accepting that fact from the word |
| grind. In this regard, the automaker is | | | | 'go' is probably the most important thing we |
| inviting annoyed commuters to write an essay | | | | can do to keep our commuter-stress levels |
| about why they believe they have the most | | | | low. Then, when we're on the road dealing |
| stressful daily drive and are most deserving | | | | with slowdowns and pile-ups, we can use all |
| of a new car. | | | | kinds of strategies to get even more |
| | | | relaxed." |
| Participants can register and submit their | | | | |
| entries online. During registration, | | | | Beck added, "Ultimately, even |
| participants will be asked to submit a | | | | bumper-to-bumper gridlocks can become |
| 250-word essay answering the following | | | | opportunities to get back in touch with |
| questions: "What makes your commute so | | | | ourselves and turn a potentially stressful |
| stressful?" and "How would owning a 2008 | | | | situation into a positive experience. With a |
| Dodge Avenger relieve your stress?" | | | | little conscious attention, the commute we've |
| Participants must be 18 years or older, and a | | | | come to dread can become a genuinely |
| holder of a valid driver's license at the | | | | enjoyable part of our lives." |
| time of entry. | | | | |
| | | | "Commuters are spending a lot of time in |
| The lucky writer will be flown out to Los | | | | their cars each day and we believe it is |
| Angeles, a territory famed for the worst | | | | important for them to be comfortable and |
| commute situations. There, the winner will | | | | confident that their car will get them to |
| take part in Dodge's "Avenge Your Commute" | | | | their destination safely," said Tom Loveless, |
| special event scheduled Monday which falls on | | | | the Director at Dodge Brand Marketing and |
| April 16. In the said event, the winner will | | | | Global Communications. "The Dodge Avenger |
| also take home an all-new 2008 Dodge Avenger. | | | | offers a perfect blend of reliability, |
| | | | innovative technologies and bold styling, |
| The new Avenger from the automaker offers | | | | which sets it apart from the other mid-size |
| more catchy Dodge body parts accented by new | | | | vehicles on the road. By awarding one lucky |
| features like the Chill Zone(TM), a MyGIG | | | | commuter with a new Avenger, we hope to help |
| Multimedia Infotainment Radio and a heated | | | | him or her jumpstart their commute, and make |
| cooled cupholder. The features are designed | | | | the ride more pleasurable and less stressful. |