| To the non-fan, NASCAR stands for "Non | | | | Nextel Cup fan is 83,000 a year. |
| Athletic Sport Centered Around | | | | |
| Rednecks"....it's real meaning is "National | | | | You see corporate sponsor names everywhere, |
| Association for Stock Car Auto Racing". To | | | | on the cars, uniforms, tracks, and |
| corporate America it stands for "Big | | | | merchandise. NASCAR fans are the most "Brand |
| Business" | | | | Loyal" in the world. These sponsor names cash |
| | | | in on that loyalty...Dale Earnhardt Jr. fans |
| NASCAR and their premier division "Nextel | | | | drink Budweiser, you won't find a lot of Tony |
| Cup" is the second most watched sport in | | | | Stewart fans setting one foot inside a |
| America, only the NFL tops it for attendance | | | | LOWE's, because Tony is sponsored by "Home |
| and television audiences. On any given | | | | Depot", Jeff Gordon fans paint with nothing |
| weekend during the season, more race fans | | | | but Dupont paint, etc. It cost 10 to 20 |
| pack race tracks to capacity, than any major | | | | million per year for the top teams to be |
| sporting event... All-star Game, Superbowl, | | | | competitive and Corporate America is more |
| or PGA Golf Tournament. The website | | | | than happy to cough up that kind of cash for |
| 'NASCAR.com' gets over ONE BILLION hits a | | | | what they get in return. It costs sponsor's |
| year | | | | around a million and a half dollars a season |
| | | | just to have their company name on the trunk |
| The Nextel Cup features 26 weekly races, plus | | | | lid of a top Nextel Cup car. |
| a 10 race playoff type schedule. It's the | | | | |
| only sport that has what's called "It's | | | | The drivers are the stars and they offer |
| Superbowl" as the first race of the season. | | | | everything from: good looking, ugly, fat, |
| The Daytona 500 is viewed by over 30 million, | | | | tall, thin, smart, dumb, intelligent, stupid, |
| over 180 thousand pack the grandstands and | | | | macho, wimpy, young and old. You can't find |
| infield each year for that event. | | | | another sport that offers the drama week in |
| | | | and week out that a NASCAR Nextel Cup race |
| This sport that many assume their fans to be | | | | offers. |
| white, male, and southern. Well, that | | | | |
| assumption is just plain wrong. NASCAR's fan | | | | This is only a brief overview of America's |
| base is made up by 40% woman, in fact, NASCAR | | | | second most watched sport, there is a lot |
| has more women watching, than the NFL or | | | | more to uncover in future articles related to |
| Major League Baseball. The minority fan base | | | | NASCAR, but you can not deny, that NASCAR is |
| increases each week, making up about 10% at | | | | the bestreality show there is. |
| this point. The average income of a NASCAR | | | | |