| Make no doubt about it, NASCAR is a
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| | traded on the NASDAQ under stock symbol
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| business and is run like any other major
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| | ISCA. ISC owns as well as operates 11
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| corporation. NASCAR is a family-owned
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| | motor speedways plus is a major promoter
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| business with Brian France as the
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| | of motorsports. Bill France's sister Lesa
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| third-generation CEO. Brian France is the
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| | France Kennedy and his uncle Jim France
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| son of Bill France, Jr., who passed away
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| | is the Vice Chairman of the Board and
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| at the age of 74 in June of 2007.
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| | Chairman of the Board/CEO respectively.
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| The current President of NASCAR is Mike
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| | Although not an organizational structure
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| Helton. What is interesting about Mike
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| | per se, NASCAR organization structure is
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| Helton's appointment as President of
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| | built around three main events which
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| NASCAR in the NASCAR organization
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| | could be thought of as three main lines
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| structure is that he is not a member of
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| | of business: 1) The NASCAR Nextel Cup
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| the France family. He was named as
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| | Series, 2) The NASCAR Busch Series, and
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| President in the NASCAR organization in
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| | 3) The NASCAR Craftsman Truck Series.
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| 1999. That was a year that would see much
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| | And a fundamental part of the NASCAR
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| change in the NASCAR organization in
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| | organization structure is the promoters.
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| terms of safety because of the sudden
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| | Promoter sponsorship has drawn some
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| death of Dale Earnhardt on the last lap
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| | criticism from the fan base because more
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| of the 2001 Daytona 500 and it was
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| | and more it seems that NASCAR is more
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| because of this incident that NASCAR
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| | about commercials than it is about
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| would begin to head numerous initiatives
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| | racing. However, in order for NASCAR to
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| for the safety of drivers and fans.
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| | stay alive as an organization it needs
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| The very nature of a family-controlled
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| | the sponsors. Ticket sales alone will
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| organization means that the family will
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| | probably not bring in the revenue needed
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| control most of the proceeds. This has
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| | to stay healthy in business.
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| been a criticism by some who think NASCAR
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| | The Nextel Cup Series is the most
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| should be a joint owner-player type of
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| | prestigious of the NASCAR organization.
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| profit sharing model. Other critics have
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| | This series starts with the Daytona 500
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| made assertions that the NASCAR
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| | at the beginning and consists of 36 races
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| organization could do more for driver
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| | in 19 states and on 22 different tracks.
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| safety. And there have been accusations
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| | The second premier event in the NASCAR
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| that the NASCAR organization is too
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| | organization is the NASCAR Craftsman
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| monopolistic in its policies. But
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| | Truck Series. This event started in 1996
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| millions enjoy the sport promoted by this
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| | and was previously known as the
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| business and advertisers love the
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| | SuperTruck Series. Its roots come from a
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| exposure they get. Plus, the championship
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| | display of a NASCAR-style pickup truck at
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| prizes seem to be attractive to many
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| | the 1994 Daytona 500.
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| drivers.
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| | And the last premier event in the NASCAR
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| NASCAR is not publicly-traded on the
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| | organization is the NASCAR Busch Series
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| stock exchange however its major
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| | which is considered to be like the minor
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| sanctioning body is International
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| | leagues of NASCAR.
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| Speedway Corporation which is publicly
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