| Make no doubt about it, NASCAR is a business and is | | | | ISC owns as well as operates 11 motor speedways |
| run like any other major corporation. NASCAR is a | | | | plus is a major promoter of motorsports. Bill France's |
| family-owned business with Brian France as the | | | | sister Lesa France Kennedy and his uncle Jim France |
| third-generation CEO. Brian France is the son of Bill | | | | is the Vice Chairman of the Board and Chairman of |
| France, Jr., who passed away at the age of 74 in | | | | the Board/CEO respectively. |
| June of 2007. | | | | Although not an organizational structure per se, |
| The current President of NASCAR is Mike Helton. | | | | NASCAR organization structure is built around three |
| What is interesting about Mike Helton's appointment | | | | main events which could be thought of as three main |
| as President of NASCAR in the NASCAR organization | | | | lines of business: 1) The NASCAR Nextel Cup Series, |
| structure is that he is not a member of the France | | | | 2) The NASCAR Busch Series, and 3) The NASCAR |
| family. He was named as President in the NASCAR | | | | Craftsman Truck Series. |
| organization in 1999. That was a year that would see | | | | And a fundamental part of the NASCAR organization |
| much change in the NASCAR organization in terms of | | | | structure is the promoters. Promoter sponsorship has |
| safety because of the sudden death of Dale | | | | drawn some criticism from the fan base because |
| Earnhardt on the last lap of the 2001 Daytona 500 | | | | more and more it seems that NASCAR is more |
| and it was because of this incident that NASCAR | | | | about commercials than it is about racing. However, in |
| would begin to head numerous initiatives for the | | | | order for NASCAR to stay alive as an organization it |
| safety of drivers and fans. | | | | needs the sponsors. Ticket sales alone will probably |
| The very nature of a family-controlled organization | | | | not bring in the revenue needed to stay healthy in |
| means that the family will control most of the | | | | business. |
| proceeds. This has been a criticism by some who | | | | The Nextel Cup Series is the most prestigious of the |
| think NASCAR should be a joint owner-player type of | | | | NASCAR organization. This series starts with the |
| profit sharing model. Other critics have made | | | | Daytona 500 at the beginning and consists of 36 |
| assertions that the NASCAR organization could do | | | | races in 19 states and on 22 different tracks. |
| more for driver safety. And there have been | | | | The second premier event in the NASCAR |
| accusations that the NASCAR organization is too | | | | organization is the NASCAR Craftsman Truck Series. |
| monopolistic in its policies. But millions enjoy the sport | | | | This event started in 1996 and was previously known |
| promoted by this business and advertisers love the | | | | as the SuperTruck Series. Its roots come from a |
| exposure they get. Plus, the championship prizes | | | | display of a NASCAR-style pickup truck at the 1994 |
| seem to be attractive to many drivers. | | | | Daytona 500. |
| NASCAR is not publicly-traded on the stock | | | | And the last premier event in the NASCAR |
| exchange however its major sanctioning body is | | | | organization is the NASCAR Busch Series which is |
| International Speedway Corporation which is publicly | | | | considered to be like the minor leagues of NASCAR. |
| traded on the NASDAQ under stock symbol ISCA. | | | | |