| The Race Car crowd is all about sponsors, | | | | segment, but it also elevates the status of the truck |
| showmanship, professionalism, and image. Yes, of | | | | wash when these rigs show up, which is great for |
| course winning races too, but you need to look good | | | | word of mouth advertising and smart marketing to |
| doing it. Whether you are on the track, in the pits, or | | | | attract more independent truck drivers, who seem to |
| traveling down the highway in a custom race car rig, | | | | be a dying breed with fewer and fewer on the roads |
| and let me tell you as the owner of such a rig, I | | | | these days. Other Future Strategies might be to do |
| always found it difficult to get a good wash. You | | | | some high-tech marketing to this type of customer. |
| see, it needs a hand wash, and dry, and it is some | | | | Although more discussion is needed it was suggested |
| 60-feet long. The paint is polyurethane, and it's | | | | that Google Maps Aps, smart phone tech, and even |
| Dodge Viper "bright yellow" with all kinds of chrome, | | | | Google map ads also make sense, as things move |
| diamond plate, and stainless steel siding. | | | | forward. It seems that a more targeted approach to |
| Not long ago, I was discussing this with a local truck | | | | the marketing plan and a use of several different |
| wash and was doing some marketing strategy while | | | | strategies makes sense to fill up the truck wash. |
| considering this topic. We spoke on this subject and it | | | | Also, by having a steadier clientele of different types |
| was briefly indentified that the "Race Car Crowd" | | | | during the day makes sense because running a feast |
| was a worthy market segment, and although we | | | | or famine truck wash with lines four deep at times, |
| didn't discuss how to market to this group much, it | | | | and having trucks turn away, only to have 4 empty |
| seems that NASCAR, and other racing associations | | | | bays at other times during the week makes no |
| and teams should be contacted and made aware | | | | sense logistically, and it makes budgeting labor, and |
| that the local Truck Wash is a "hand wash" facility, | | | | costs difficult, thus, cutting into the bottom line. |
| with an eye for quality on such expensive equipment | | | | Tapping into the racecar rig washing segment could |
| with polished aluminum, diamond plate, expensive | | | | be the right ticket to higher profits for your truck |
| decals, pricy paint jobs, and stainless steel. | | | | wash, so please consider all this. Think on it. |
| More discussion is needed on marketing to this | | | | |