Budweiser and Junior to Part Ways

After Dale Earnhardt Junior earlier this yearconnection with the possibility of holding a press
announced that he will be leaving Dale Earnhardt Inc.event at Lowe’s if Budweiser has already found
after this season, there were questions where thea substitute to Junior.
most popular NASCAR driver today will end up. ThatAccording to an official from Evernham Motorsports,
question has already been answered when Earnhardtno agreements have yet been formed between
confirmed that he has signed with Hendrickthem and Budweiser. The official went on to say that
Motorsports for next year.the team is still talking with other companies that are
Another question raised during that time is whetheralso interested in sponsoring the team for the next
Junior’s sponsor Budweiser will be following himseason.
to whatever team he will be racing for next season.Ray Evernham, the owner of the team, has a
The answer to that question has also been answeredstanding agreement with Dodge via the Dodge
as Budweiser is reportedly looking for a new driverDealers for a sponsorship of Kahne’s car and the
to sponsor next season.Number 19 Dodge driven by Elliott Saddler. Accepting
It is now widely known in the paddocks thatsponsorship from Budweiser for Kahne’s car
Budweiser officials are in a quest to find a driver towould mean that Dodge Dealers should agree to it.
sponsor next season which means that the ‘KingAlthough speculations are rampant that Budweiser will
of Beers’ will not be sponsoring Junior nextbe sponsoring a Dodge next season, there are also
season. Although adjudged as the most popularreports that there is still a possibility that Budweiser
NASCAR driver today by fans, it seems that thewould remain with Dale Earnhardt Inc. But this would
move by Junior from the team that his fatheronly hold out to be true if Budweiser like who DEI will
started to Hendrick Motorsports made Budweiserbe bringing in to replace Junior.
think about withdrawing the sponsorship.It can be remembered that Budweiser has sponsored
Speculations arise that Junior will be sponsored nextJunior since his rookie season in 2000. With
season by PepsiCo Inc. It is also expected that if theJunior’s popularity and the amount of air time
sponsorship of the soda company pushes through forthat the Budweiser logo appears on national television
Junior, his car will be boasting a Mountain Dew logo orpainted across Junior’s car’s hood has been
a combination of Pepsi products. Junior will be drivingtranslated to millions of dollars worth of
the Number 5 Chevrolet for Hendrick next season.advertisement. The reason for Budweiser’s
It is also reported that Budweiser is talking withapparent lack of support for Junior’s jump to
Evernham Motorsports regarding sponsorship for theanother team is yet to be cleared.
following season. It is speculated that Anheuser-Bush,Aside from Kahne, Budweiser is also reportedly
the makers of Budweiser would move their logolooking at three more drivers to sponsor next year.
from Junior’s to hood to Kasey Kahne’sThe three drivers that Budweiser is considering were
Number 9 Dodge just above its Dodge bumper nextnot named by the company. In the end, one of
season.these four drivers, one is Kahne and the others still
Officials from Budweiser have also contacted officialsunknown, will be picked by Budweiser to sponsor
at the Lowe’s Motors Speedway. This is innext year.