| In this year’s Indianapolis 500, which will he held | | | | Manager, said Indianapolis 500 fanatics have another |
| on May 27, car race fans will contend against each | | | | avenue for their passion. According to him, whether |
| other and test their knowledge on racing. | | | | they are listening to the event on WIBC 1070 AM, |
| The Indy 500 Play Action is being launched in | | | | 97.1 HANK FM or any other confederate of the IMS |
| cooperation with WIBC 1070 AM and 97.1 HANK FM. | | | | Radio Network, or watching the events from the |
| The radio station is the broadcast home of IMS in | | | | Speedway, Indy fans with a U.S. mobile device have |
| Indianapolis. | | | | the opportunity to compete against fellow buff. |
| The Indy 500 grants race car fanatics the privilege to | | | | Today’s generation has really made a huge |
| answer trivia questions and make fearless forecasts | | | | impact on the events in the community. The Indy |
| with their cell phones during this year’s Pole Day, | | | | 500 games will be made available to T-Mobile, Nextel, |
| Miller Lite Carb Day and Race Day. The fans can | | | | Cingular, Sprint, Verizon, Boost Mobile and Alltel |
| therefore participate at home or in the venue of the | | | | subscribers in the United States and Canada. |
| world’s largest one-day sporting event. And | | | | Registration may be done on line or through the use |
| good news is that there will be more than one | | | | of their mobile device. |
| winner in this first-ever live contest that features | | | | The game runs this way: On each of the three days, |
| mobile technology. | | | | 10 questions will be asked. And a winner will be |
| Joie Chitwood, Indianapolis Motor Speedway | | | | chosen each day. Race enthusiasts will be further |
| President and Chief Operating Office, said the Indy | | | | attracted to join because of the cool prizes that |
| 500 Play Action is a modern way to engage the | | | | include ticket packages to next year’s |
| society of race enthusiasts to mobile technology, as | | | | Indianapolis 500, bronze & silver badge credentials for |
| it brings more excitement and an innovative kind of | | | | track access next May, and an autographed |
| contest. He further said Play Action is an excellent | | | | checkered flag by this year’s race winner. |
| match for the Indy 500 for it has been about | | | | With $20 as the initial price, tickets for the Indy 500 |
| competition and technology rolled into one since its | | | | can be ordered on line or through calling IMS ticket |
| existence in 1911. | | | | office at (317) 492-6700 or (800) 822-INDY outside |
| This is the maiden affair that Play Action will be used | | | | the Indianapolis area, or at the ticket office at the |
| at the Indianapolis Motor Speedway or during an Indy | | | | Indianapolis Motor Speedway. |
| Car Series event. The technology has been used with | | | | Race enthusiasts expect excellent and top of the line |
| the National Hockey League, the National Basketball | | | | race cars with excellent parts such as BM launch |
| Association games through the Toronto Raptors, and | | | | control, lots of fun, excitement and additional |
| the Skins Game in golf. | | | | knowledge on the race day. |
| Tom Severino, Emmis Vice President/General | | | | |