DEI Horses Around With Company Resources

Dale Earnhardt Inc. finally got a win in 2008. It wasn'twhether there are enough resources at DEI to back
on the race track, but horsepower was involved.a non-NASCAR entity after losing the sport's most
After earning a reserve championship in barrel racing,popular figure barely 13 months ago.
19-year-old Taylor Nicole Earnhardt, the youngestEither money or input is scarce at DEI, which
progeny of the late Dale Earnhardt and the only childcurrently supports four full-time Sprint Cup Series
of DEI owner Teresa Earnhardt, won the "Worldcars. One driver, Regan Smith in the No. 01, is having
Championship All-Around" horseback riding title as onetrouble luring a 2009 sponsor. Flagship driver Mark
of 85 entries at Josey Ranch, a famed equestrianMartin has announced he will join Hendrick
facility in Marshall, Texas. Part of the event wasMotorsports in '09 to drive full time and compete for
filmed by ESPN. Miss Earnhardt captured Reservea Cup series championship, marking the second
Champion honors in her specialty of barrel racingstraight season the company's No. 8 driver has bolted
during Texas competitions in May after competingDEI for the choice organization, and the second time
against more than 500 contestants. She followed thatan elite driver said-this time indirectly-that he couldn't
up by bringing home another trophy buckle from thewin a title on his present team. Martin Truex Jr. is
"All American" barrel race in Jackson, Mississippi inhaving a disappointing year. He's rumored to be
June.disinterested in returning next year, despite having his
Fast hoofs and fast cars seem to run in the family.contract option picked up for another season at DEI.
"The Intimidator" loved horses and other domesticAnd Paul Menard is still questionable for long-term
animals, keeping them around for years on his Northsuccess.
Carolina farm. Taylor relishes riding the family herdIn '07, Junior mentioned how the team's mechanics
with her dad on the home front, and has beenwould have to use the pull-down rig at his Busch
involved with barrel racing since '02, the year afterSeries headquarters, JR Motorsports. DEI is now
her dad's death. She now travels the country whilereported to be considering bringing in an outside
taking online courses at Mitchell Community College ininvestment firm to pump money into the beleaguered
Statesville.outfit.
The Mooresville resident travels with her horse,Taylor competed again in last weekend's Southern
named Packin Sixes Cowboy. Taylor calls himStates Triple Crown Super Show in Perry, Georgia,
"Cowboy."and has no signs of slowing down. Her mother may
There is now another branch of racing, an equestrianhave triggered Junior's departure last year with
team, tied to DEI to support Taylor's passion,comments questioning his desire to be a champion
prompting talk that company capital spent onracer, or a public figure. Where her own heart lies
horsemanship could be better used for building up aappears to be another query.
troubled NASCAR operation. Onlookers wonder aloud