| Ever since the 9/11 terrorist attacks on the World | | | | online ad, one should keep in mind the different rates |
| Trade Center, a set of restrictions have been put in | | | | of it, which can range from CPM , to CPC (cost per |
| place by the government. These laws restrict | | | | click) to CPV (cost per view). Online ads maybe |
| airplanes from flying within 15 miles of downtown | | | | appealing but the hidden costs are more than in any |
| Washington, D.C., over New York City and over | | | | other form of marketing. Coupled with the fact that |
| sporting events with approximate audiences over | | | | online ads are subject to ad-fatigues and tend to |
| 30,000. That being said sporting events are the best | | | | wear out quicker than other ad media and it has to |
| venues for aerial advertising. | | | | be refreshed more often which increases the |
| Sporting events like the NASCAR, NCAA or the NFL | | | | overhead expenses. Television and radio ads are |
| draw a huge crowd with an expected attendance of | | | | obviously much more accessible and much more |
| over 50,000 people per race. But the laws have an | | | | expensive. Compare that to a company's message |
| exception. The restriction operates only when the | | | | being towed behind a small airplane, in the clear blue |
| sporting event is in progress. Other than that | | | | sky, over thousands of watchful eyes on a NASCAR |
| airplanes can fly over these race-tracks and events | | | | race day. |
| without any legal issues. Needless to say, any | | | | In a research conducted by aerial advertising |
| sporting event is a great place for aerial banner | | | | companies, it has been found that 30 minutes after a |
| advertising. | | | | mere 17 seconds flight, 88% people remember |
| The NASCAR sporting event boasts of audiences | | | | seeing the banner go by, 79% could maintain |
| over 50,000 and up to 180,000 for every race | | | | information of the product or service being |
| conducted. The projected cost return for an aerial | | | | advertised and 67% retained at least half the |
| banner is a jaw-dropping 50 cents per thousand of | | | | message from the ad. That is an incredible value for |
| prospects. Very few forms of advertising can beat | | | | money. But when that same company orders for an |
| this. | | | | aerial ad over a NASCAR race, you can work out for |
| And on the Saturday Busch Series the planes can fly | | | | yourself the exposure the company will get out of it. |
| while the race is going on. | | | | Indeed, if the initiative behind advertising of any kind |
| No other form of advertisements can match the | | | | is to get across your message or promote your |
| cost-effectiveness of aerial advertising services. | | | | products or services to thousands of prospective |
| Comparing online advertisement for the same, we | | | | customers, at the lowest costs possible, aerial |
| can see the utility of aerial advertising. Setting up an | | | | advertising fits the bill completely. |