| Part of Proctor and Gamble, Folgers Coffee is one of | | | | people sneaking in to four-star restaurants and |
| the biggest brands of coffee in America today. | | | | replacing the expensive coffee that customers are |
| Founded in the 19th century in San Francisco, | | | | used to drinking with Folgers Crystals. Not surprisingly, |
| California by J.A. Folger, it took the United States | | | | nobody could ever tell that the expensive coffee had |
| (the largest coffee market in the world) by storm. In | | | | been replaced with the cheaper instant version. |
| 1963, Proctor and Gamble acquired the company. | | | | In the 1980s and 1990s, Folgers started |
| There are eight types (called families) of Folgers | | | | experimenting with less traditional advertising, |
| Coffee in America today: Cafe Coffees, Coffee | | | | sponsoring NASCAR racing. By sponsoring popular |
| Pods, Instant Coffees, Folgers Gourmet Selections, | | | | drivers, it was almost as though NASCAR itself was |
| Flavored Coffee (Hazelnut, French Vanilla, Chocolate | | | | endorsing the brand, and the ad campaign was fairly |
| Silk and Cinnamon), Simply Smooth, Coffeehouse | | | | successful. |
| Series and Classic Roast. In Canada, Folgers coffee is | | | | In 2006, yet another untraditional ad campaign was |
| limited to Classic Roast and Mountain Roast. | | | | launched through viral marketing. Created by the ad |
| Quite possibly the most catchy thing about the | | | | agency Saatchi and Saatchi, the ads known as |
| Folgers Coffee brand is the commercials it ran. The | | | | ìhappy morningsî were seen all over YouTube |
| well known slogan "the best part of waking up is | | | | and various weblogs. In the ads, cheery and happy |
| Folgers in your cup!" resonated well with audiences | | | | singers and dancers show up at sunrise to wake |
| and boosted sales. | | | | people up to greet the day. |
| Other popular television ad campaigns featured | | | | |