| 'Tis the season for holiday joy and of course | | | | baby nursery. Anything with the school logo will do |
| shopping! Each year consumers head for the malls | | | | and during the holiday season the search is on. |
| and their favorite online stores to spend or | | | | Perfect gifts include throw blankets, flags, billiard lights |
| overspend their hard earned cash on gifts for friends, | | | | and tailgate tents and then there is always the |
| family and loved ones. | | | | ever-popular gift certificate. |
| While the latest and greatest toys and electronics will | | | | As with college merchandise, the offerings available |
| always top the sales charts, in recent years shoppers | | | | are trying to keep up with the growing fan base. |
| have been in search of unique and hard to find gifts. | | | | Each year new fans are created by fellow city |
| Retailers, both online and brick and mortar take | | | | dwellers and newborns. Team fanatics are often |
| advantage of the one time a year when money is no | | | | seen with painted faces, in costumes and sometimes |
| object. TV and print ads show cars, TVs and | | | | even shirtless. It's no wonder NFL sales explode |
| Stereos as the extravagant sought after gifts. | | | | during the holiday season. As the rivalries heat up, |
| One unique category of merchandise that has grown | | | | these hard-core team supporters will do anything to |
| by leaps and bounds is licensed merchandise. Anything | | | | keep the dream of a Super Bowl victory alive. This is |
| with a team, school or NASCAR driver's logo is | | | | accomplished at home through outdoor banners and |
| considered licensed merchandise. | | | | flags, on the car with flags and magnets and even in |
| College logo merchandise continues to grow along | | | | the office with collectibles perfect for a desk. |
| with the increasing number of incoming freshman, | | | | This year when you are holiday shopping, keep |
| outgoing alumni and the parents that are footing the | | | | sports gifts in mind for the loved one on your list. |
| bill. All are itching for the newest gadget or accessory | | | | For your reference, feel free to check out my |
| to incorporate into their home, car, office and even | | | | directory of sports gift ideas. |