| To succeed today in business, we need to move | | | | the brakes. When our brakes are locked, we lose |
| forward and increase sales FAST. | | | | control; we can't steer unless our tires are rotating. |
| Here is a lesson that was learned by consultant Doug | | | | He tried again. This time, he kept his foot on the gas |
| Hall at a professional auto racing school {The | | | | and the car responded beautifully. |
| Maverick Mindset, (Simon & Schuster, 1977)}. At one | | | | I apply this lesson to the current slow sales growth in |
| point, Hall drove a sports car down a three-lane, | | | | the travel industry. Success is found in action. There |
| quarter-mile stretch. Over each lane was a light that | | | | is no better way to learn than by wading into the |
| flashed either red or green. As Hall raced ahead at 60 | | | | fray. I suggest that you think offensively instead of |
| miles an hour, the lights over two lanes, including his | | | | defensively. Look at your business. In what ways are |
| own, suddenly were switched to red. His task was to | | | | you standing on the brakes? In what ways are you |
| steer his car to the open green lane without spinning | | | | holding back your passion, your commitment? To |
| out of control. | | | | realize the true potential of your business journey |
| The car crushed a dozen traffic cones and came to | | | | and achieve 100 percent of your sales budget, keep |
| a stop across two lanes. On a regular road, he'd have | | | | your head up and your foot on the gas. |
| hit and been hit by several other cars; he'd be locking | | | | |