| NASCAR AT NASCAR SUPER CENTER | | | | other Motor Sport. |
| SUMMARY | | | | BODY |
| NASCAR is one of the most viewed professional | | | | The "NASCAR Sprint Cup Series" is the sport's |
| sports in terms of television ratings in the United | | | | highest level of professional competition. It is |
| States. In fact, professional football is the only sport | | | | consequently the most popular and most profitable |
| in the United States to hold more viewers than | | | | NASCAR series. The 2006 Sprint Cup season |
| NASCAR. Internationally, NASCAR races are | | | | consisted of 36 races over 10 months, with over $4 |
| broadcast in over 150 countries. NASCAR holds 17 of | | | | million in total prize money at stake at each race. |
| the top 20 attended single-day sporting events in the | | | | Writers and fans often use "Cup" to refer to the |
| world, and claims 75 million fans that purchase over | | | | Sprint Cup series and the ambiguous use of |
| $3 billion in annual licensed product sales. Many | | | | "NASCAR" as a synonym for the Sprint Cup series is |
| marketers consider NASCAR fans the most | | | | common. The winner of the most recent season was |
| brand-loyal in all of sports and as a result, Fortune | | | | Jimmie Johnson in 2008; Johnson was also the 2007 |
| 500 companies sponsor NASCAR more than any | | | | and 2006 champion. |