Nascar Brand Management and Sponsorship

Who would've thought that anyone would pay todoesn't just account for cars and automobiles, there
watch other men drive around in a "circle" at highis all kinds of Nascar fan memorabilia out there for
speed? Well, when you think about it, its sounds athe new comer fan to the die hard fan. Nascar is
little silly doesn't it? But when you play the highliterally, everywhere!
velocity, plus the cool cars, the drivers, etc, it all getsNascar Merchandise -
a little more exciting! Nascar which is the AmericanYou can find plain t-shirts, baseball hats, pants, warm
version of the Formula 1 (which I personally love) isup outfits, jackets, automotive products, flags,
the second most watched sports ever. At any pointkitchen and bar items, bathroom items, jewelry,
in time during a Nascar Nextel race or a Daytona 500,holiday items and much more with the Nascar logo
there are more than 180,000 individuals who pack theand design imprinted on them. And that's not all you
stadium to watch the event. It is watched by morecan also get team and driver specified items, with
than 80 million people on TV alone. That's a fact!the number of the driver/car, names of the driver
When a sport such as this is so big, the sponsorsand or crew, owner of the car and much more.
have to be even bigger! Nascar in particular has aAnother cool thing to look into is finding items that
wide range of sponsors from electronic,your favorite driver might have worn personally
communication, soft drink, beer, food, and even autoduring a race such as a helmet, gloves, t-shirt, or
companies. I don't think you will ever find a companybaseball cap.
that doesn't want to be associated with Nascar, andNascar for just men? I think not! -
the reason why is super simple. One word. Promotion.A lot of people think that Nascar is just for men, or
Not only will they be sponsors of one of the mostmostly men anyway, they don't realize that more
popular sports in the country, but their name will bethan 40% of Nascar fans are women and that
seen by millions of people across the board.number is going up higher and higher each year! In
The Nascar Brand -this case, women's accessories and products are a
Take a look at some of the cars you pass today onbig point in merchandising sales as well, not just men!
the street, on the road, on the highway, in parkingNascar is soon to be the number one sport brand
lots, and you will see that out of every 15 cars, atany day now, so what are you waiting for? Isn't it
least 3 cars will have some sort of a Nascarabout time you got some for yourself?!? This is one
advertisement. Have it be the word Nascar or aof the few times I'll tell you to follow the leader! Go
number from one of their favorite drivers. Brandingcheck out some Nascar stuff now!