| I have to hand it to NASCAR when it comes to | | | | week the Atlanta Motor Speedway offered the first |
| connecting with their fans using social media. The | | | | 1000 fans $1 tickets because the #1 car won the |
| way they use Twitter especially on race day is | | | | Daytona 500 the week before. They used Twitter |
| second to none. As a NASCAR fan I really appreciate | | | | to push the word out and they had 300 fans at the |
| the work they are doing. | | | | track almost instantly buying tickets. |
| They keep fans up to date when it comes to | | | | Reporting On Twitter in Real Time |
| cautions, drivers conditions after a wreck, pit road | | | | There are also many reporters on Twitter who are |
| violations, and useful information fans can use as | | | | at the track while the races are going on and they |
| they are enjoying the race. One thing they have | | | | tweet out updates as they happen. These guys |
| going for them is it isn't just NASCAR talking to the | | | | know that the fans want to hear these updates and |
| fans, most of the drivers communicate directly with | | | | are glad to get the news out there, after all they are |
| the fans. This has made the average fan get an up | | | | reporters. |
| and close look into what their favorite drivers are up | | | | This should be a lesson for the NBA, NFL, MLB, and |
| to in almost real time. | | | | the NHL which are punishing players and coaches |
| They have about 45 drivers actively using Twitter. | | | | from using Twitter. No longer does the average fan |
| Even when the drivers are out on the track doing | | | | have to listen to a sports reporter when it comes to |
| 200 mph they have someone on the team either in | | | | getting the true NASCAR story as we are kept up |
| the pits or at the track giving updates which they | | | | to date on their favorite driver and team. Sometimes |
| can hear from the teams radio. Most of the time | | | | we are more informed then the reporter who is |
| while I am watching a race I know what is happening | | | | actually at the race. |
| even before the announcers tell me on the TV. | | | | Even the drivers sponsors and auto companies are |
| Not only are the race drivers on Twitter, so are all | | | | embracing Twitter. You can follow what is happening |
| the racetracks. You can get advance notice on ticket | | | | by following Twitter accounts like Lowes or Ford |
| sales and other fun things going on at the tracks. | | | | Racing. They usually keep you up to dates on things |
| Some tracks even help with traffic coming to the | | | | like driver appearances and specials when the team |
| racetrack and offer other routes instead. This past | | | | wins. |