| As the stars of NASCAR are revving their engines | | | | During the second televised spot, titled "Office," |
| for the 2006 racing season, Chevy Racing will be | | | | Team Chevy once again showcases their racing |
| celebrating it's success on the track with a new | | | | dominance as Chevy's Racing Director, Terry, |
| advertising campaign set to kick off during the | | | | searches for space to display the latest awards for |
| televised Daytona 500 race. Boasting about their 25 | | | | current NASCAR Champion Tony Stewart. As he |
| wins in the last 33 Manufacturer's Cup Championships, | | | | searches all around, he finds that every inch of space |
| Chevy racing plans to focus on the fact that they | | | | is already occupied with trophies. But, perhaps there |
| have won more than any other automobile | | | | is room somewherel... |
| manufacturer while dominating one of the most | | | | "Chevy Racing is all about a passion for racing and |
| popular sports in America. | | | | winning and that excitement extends to our vehicle |
| The new Chevy Racing campaign unveils "Team | | | | lineup, which is now America's No. 1-selling automotive |
| Chevy," which is an exclusive club consisting of some | | | | brand," said Ed Peper, Chevrolet General Manager. |
| of NASCAR's brightest stars and their participation | | | | "Deutsch found a simple, clear way to deliver that |
| using the Chevy Monte Carlo SS racing machine. | | | | message with a couple of great humorous twists." |
| While retaining it's "American Revolution" tag line, | | | | Chevy and NASCAR fans will get their first glance at |
| Chevy also plans to incorporate a touch of humor | | | | the new advertising campaign during the NBC |
| with it's new campaign. | | | | televised Daytona 500 event on February 19, 2006. |
| During the first commercial ad spot, fans will see | | | | Ads will appear nationally on both NBC and Fox. |
| "Toast." This promo features Jeff Gordon, Jimmie | | | | Printed ads, in conjunction with those being televised, |
| Johnson, Dale Earnhardt Jr. and Tony Stewart as | | | | will appear in USA today and in various racing |
| they enjoy celebrating recent Team Chevy victories. | | | | program guides. |
| As these superstars relive their wins, they | | | | Chevrolet is the bestselling automotive brand in the |
| incorporate NASCAR's victory celebration into the | | | | United States. With the largest dealer network in |
| crowd. As they spray champagne into the crowd of | | | | America, Chevy is the leader in full-size trucks and in |
| cheering fans, they also pour their champagne over | | | | the sale of vehicles priced at $35,000 and above. In |
| the heads. The latter is customary for the victor in a | | | | addition, Chevy offers expressive design, valued |
| NASCAR race, but Chevy decided to add a twist by | | | | pricing and spirited performance with features found |
| spraying the fans, as well. | | | | only in the more expensive automobiles. |