No More Room for Trophies, Award Keychains Instead

Have you seen that televised spot where TeamThe American Revolution wants every patriot
Chevy displayed their latest awards? The Racingcounted in all victories. You must have seen that
Director could hardly find a space in his office torevolutionary spirit when Team Chevy superstars
display the trophy of current NASCAR Championperformed the traditional champagne toast. Pouring in
Tony Stewart. Indeed, Chevrolet's dominance in thechampagne over the winner's head is customary but
racetrack is fueling the American Revolution tospraying champagne into the crowd of cheering fans
greater heights. In the Nextel Cup Series, in theis a twist.
NASCAR Craftsman Truck Series, in the American LeThe keychain trophy idea is a new proposal. Expect
Mans Series, and in the NHRA Drag RacingTeam Chevy fans to be petitioning race organizers
Championship, the deafeningly loud cheers of loyalto shun away from awarding bulky trophies next
fanatics of the revolution proclaimed Chevy's reign -time.
in the racetracks and in the streets.We have several prototypes of keychains stocked in
So Team Chevy fans, what do you have in mind toour best-kept secret camps. The designs available
help solve the Racing Director's problem? Should weinclude a red-plated round Chrome and oval stainless
propose the building of a one-hectare museum tometal mounted with a shiny black crystallite dome
accommodate these trophies? With the their 5thbearing a red-outlined Chevy logo, the text
straight win at Daytona 500 and 25 wins in the"Chevrolet Racing" and a racing flag below. There are
Manufacturer's Cup Championships, there will be noalso genuine black leather-based variants.
more space for the 2008 awards Team Chevy willThe Monte Carlo Super Sport, the Corvette, the
surely bag.Camaro and the Impala - these invincible racing
If trophies have become bland for the team becausemachines that perfectly match the talent of our
there have been too many already, maybe it is wisechampions also have special keychains made just for
to award our racetrack heroes limited editions ofthem. In return, fans may return the favor by giving
Chevy Racing Keychains instead. Say for instance,their idols - Jeff Gordon, Jimmie Johnson, Dale
100 keychains will be awarded each to the champion,Earnhardt Jr. and Tony Stewart - a unique Chevy
first runner-up and second runner-up so that theyracing model keychain. To create another real twist, a
can give away one each to 99 most loyal fans andfan's signatures could be engraved at the back of
keep one for themselves. This way, everybody canthe metal plates so that the champions could tell who
carry their "trophy" wherever they will go. In addition,among their fans gave it.
getting rid of the big trophies will mean no moreChevy remains the "bestselling automotive brand in
need to spend for a costly museum. Our racingthe United States." With price starting at $35,000,
machines would also love it because they will alwaysChevy offers the best designs, powerful
be connected to the badge of honor they haveperformance and features found only in brands that
struggled to win.are more expensive.