| After a rather tough racing season in 2009, Richard | | | | Hartford as main sponsor for the 3 Sprint Cup series |
| Childress Racing has jumped back into the fray with | | | | races at Darlington Raceway (May 8), Pocono |
| a bang in 2010 by downsizing to three cars and | | | | Raceway ( August 1) and the Auto Club Speedway |
| concentrating all its resources on a leaner, more | | | | in Fontana (October 10) and as associate sponsor for |
| focused team this year. The results emerging so far | | | | the rest of the series. The 2010 race season |
| are positive and heartening for RCR fans. | | | | coincides with The Hartford's 200th anniversary this |
| Putting speculations to rest, RCR went on to renew | | | | year, and it is highlighting the bicentennial by |
| No.29 driver, Kevin Harvick. Harvick had spiraled | | | | celebrating NASCAR and the Richard Childress Racing |
| downwards last season when his average finish | | | | team. The Hartford's promotional campaign provides |
| dipped by 7.5 positions. However, he started the | | | | various opportunities for fans to interact with their |
| 2010 season on a powerful note, leading the Daytona | | | | RCR racing team. Fans have access to contests and |
| shootout in Feb, and proved it wasn't a fluke by | | | | sweepstakes, exclusive race merchandise, videos and |
| winning once again at the Talladega Superspeedway | | | | other downloads. Prizes include free tickets for the |
| on 25th April. He's the score leader at the moment | | | | big event at Miami and an outing with Clint Bowyer. |
| and has high hopes pinned on him by RCR loyalists. | | | | Coming back to the RCR drivers, No.31, Jeff Burton is |
| No.33, Clint Bowyer has been among the most | | | | the most experienced driver on board. Burton |
| consistent drivers on the circuit, prompting chief | | | | completed his 20th season in 2009 at the NASCAR |
| sponsor of the No.33 Chevy Impala, The Hartford to | | | | Nationwide Series with 27 wins, 86 top-five and 146 |
| renew their sponsorship contract this year as well. | | | | top-10 finishes. The main sponsor for No.31 and Jeff |
| The last three years have seen Bowyer grab 50 | | | | Burton in 2010 is Caterpillar, with The Hartford as |
| top-10 finishes (17, 17 and 16) out of which, 16 were | | | | associate sponsor for the series. The Coca Cola 600 |
| top-five runs. He finished the 2009 season in the | | | | was a bad patch when he slipped from among top 5 |
| fifteenth place overall. His probation at the Daytona | | | | positions to 25th place, after a brush with Kyle |
| event has been unfortunate, but it is widely being | | | | Busch's car tore his car tire. However Jeff is a |
| speculated that he has the ability to bounce back into | | | | resilient and consistent driver and is a high probable |
| the chase. | | | | for cutting the chase for the cup in 2010. |
| The No.33 Chevy Impala and Bowyer will have The | | | | |