| Scratch-off cards are an ideal promotional and | | | | discount off of a regular purchase price after they |
| marketing tool in our fast-paced modern world. | | | | completely scratch off a card that rewards them. |
| Scratch-off cards can be used in a wide array of | | | | Another highly effective aspect of the scratch-off |
| promotional, marketing, and fund raising areas, | | | | card is its ability to be used to keep a "secret" and |
| including sporting events, trade shows, employee | | | | then reward the owner of the card with a surprise. |
| rewards, school activities, church fund raisers, political | | | | This is part of the effectiveness of the above |
| or patriotic activities, and matters related to money | | | | mentioned McDonald's Monopoly game promotion. |
| or the promotion of your business. | | | | People love mysteries and a great many of us have |
| The idea behind scratch-off cards is to provide an | | | | that gambling spirit! |
| eventual benefit or potential reward to card carriers | | | | In the Autumn of 2006, Denny's restaurant issued |
| who scratch off their card, giving people an added | | | | over 49 million scratch-off cards in a partnership with |
| incentive to participate and do business with you. | | | | Coca-Cola in a "Race-In-to-Win Sweepstakes" that |
| One of the most well-known and successful | | | | also featured top NASCAR drivers. The promotion |
| instances of the use of scratch-off cards for private | | | | was highly successful, and it worked because it had a |
| enterprise is McDonald's scratch-off Monopoly game | | | | target market (NASCAR fans and drinkers of Coke) |
| contest, in which purchasers of McDonald's food | | | | while giving an added incentive to an already robust |
| products receive a scratch-off game card that gives | | | | customer base (people who eat at Denny's). |
| them the possibility of winning a wide array of prizes, | | | | Smaller businesses that specialize in making |
| a few of which are very large financially. The more a | | | | scratch-off cards can often be more beneficial to |
| customer patronizes McDonald's, the more chances | | | | you than the bigger printers. The smaller scratch-off |
| she has to win something via scratch-off Monopoly | | | | experts are filling a niche and can often take the time |
| cards. | | | | and provide the expertise in helping you develop a |
| You can also use scratch-off cards, too to give | | | | targeted, customized scratch-off card promotion. |
| customers at your business a free product or a | | | | |