South Africa Opens Five Of The 175 New Global Amg Performance Centres

esigned sales showrooms of the AMG Performancefascination of the AMG brand. High-performance
Centres are characterised by a consistently appliedvehicles from the current AMG range will be on
and unique AMG brand identity. High-quality materials,display; whilst the Mercedes-Benz E63 AMG, the
exclusive furnishings and a palette of colours that islatest vehicle from AMG will have its local premiere.
representative of AMG create an exclusiveTraining for AMG Performance Centres in two waves
atmosphere for sales discussions. An oversized AMG“Recently five AMG specialists from the five
engine badge serves to remind visitors of thecentres, as well as a number of highest performing
company’s philosophy of “One ManMercedes-Benz sales candidates, attended the
— One Engine”: the assembly of eachspecialised sales training at the Mercedes-Benz
powerful AMG engine by just one engineer. TheDynamic Driving facility at the Zwartkop Raceway.
individualisation options available through the wideEvery element of what the customer would
selection of models are also reflected at the AMGexperience on the dynamic driving course was
Performance Centres in the form of paintwork andcovered. This was not only high-speed track driving,
colour samples.but included familiarisation with the vehicles, the
“The targeted training of AMG Sales and Servicevarious suspension settings, gearbox programmes,
experts all over the world through a uniform coachingESP collision and avoidance exercises and braking
partner ensures first-class service delivery at everydistance recognition. The participants also had the
touch-point throughout the customer relationship,”opportunity to experience a demonstration of the
says Eckart Mayer, Divisional Manager,PRE-SAFE system and brake assist,” says Graeme
Mercedes-Benz Cars.Ingram, Product Specialist, Mercedes-Benz Cars.
“A ‘hotline’ to the experts of AMG at“Initially the participants were given an evaluation
the Mercedes-Benz South Africa office alsoform to rate the vehicles. After the two days of
guarantees that the high standards of serviceintensive driver training, a real understanding of the
expected by AMG customers can be met: Everyvehicles was evident. The participants were
AMG Performance Centre can make direct contactastonished at the capabilities of the S65
with an AMG expert, should they have any questionsAMG’s performance and the way in which it
about the product or specific configurationdisplayed its 2,3 ton mass,” adds Ingram.
possibilities,” adds Mayer.“The Zwartkop Raceway caters for on-track,
AMG Performance customer events with exclusiveskid-pan and off-road driving and as the home of the
appealMercedes-Benz Dynamic Driving Academy, is ideally
A special brand experience will be provided by asuited for the many activities hosted by
series of AMG Performance customer events at theMercedes-Benz Cars,” concludes Ingram.
five Mercedes-Benz brand centres, includingAMG in Southern Africa
Mercedes-Benz Century City in Cape Town,Every customer who purchases an AMG product is
Mercedes-Benz Umhlanga in Durban, Mercedes-Benzawarded a complimentary dynamic driving course to
Bryanston for Gauteng West, Mercedes-Benzensure they get the full benefit of the technical
Bedfordview for Gauteng East andinnovations and capabilities of their vehicles.
Mercedes-Benz Menlyn for Tshwane.“Considering the fact that South Africa is one of
These exclusive events will allow a number ofthe largest AMG markets in the world we feel the
customers at each of the five AMG PerformancePerformance Centre concept is a perfect
Centres to experience the world of AMG in morerepresentation of the AMG brand and an ideal fit for
detail. Expert presenters will talk to customers andour brand centres.
prospective customers about the history and the