The Birth of a Successful Internet Business: Part Ten of Ten -- Your Internet Marketing Strategy

Developing and implementing a strategic marketingexchanges.
plan is an essential part of your Internet success.To organize your monthly promotions, place the
Your plan must include both short-term and long-termnames and hyperlinked web addresses for each of
strategies in order to succeed.your promotional resources within your monthly
Short-term marketing strategies are those that bringpromotions section.
you a temporary boost in traffic. Although theseWriting Articles:
techniques are very important to your overall plan,Writing articles that may be freely published with
they are only a temporary traffic source and mustyour bylines is one of the best promotional methods
not be solely relied on.online. Your article may be published in hundreds of
Short-term marketing strategies include:ezines, on websites or even in magazines.
• Purchasing advertisingVisit the following web address for further
• Bulletin Boardsinformation:
• Search EnginesPromotional Exchanges:
Long-term marketing strategies are those that bringCross promoting is a powerful technique used by
you a steady stream of targeted traffic over time.many Internet marketers to increase the exposure
These strategies will continue to produce resultsof their products, services or publications. You simply
even years down the road.decide what type of promotional exchange you
Long-term marketing strategies include:would be interested in and contact fellow marketers
• Opt-in Liststo discuss an exchange.
• FreebiesThe most effective technique used in cross
• Contentpromotions is recommendations. By providing each
By creating and implementing a balanced marketingother with a personal recommendation you can
strategy, using both short-term and long-termincrease your response rates tremendously.
strategies, you will drive a steady stream of targetedHere are some popular cross promoting techniques
traffic to your website.you can useto boost your business:
Creating a successful Internet presence involves• Ezine Ad Swaps
much more than designing a great website or having• Subscription Exchanges
the "perfect" product. Listing your website with the• Ezine Column Swaps
Search Engines is your first step, however, you must• Byline Exchanges
not solely rely on the Search Engines to bring you• Signature Exchanges
traffic. You must develop a complete promotional• Ebook Exchanges
strategy and work it every day.• Private Web Rings
-> Search Engines:• Ride Alongs
A significant amount of website traffic originates• Upsells
from the major Search Engines. Most Internet users• Free Bonuses
will go to a Search Engine, type in a keyword phrase• Forum and List Moderation
and look through the top 10 - 20 results. Most of the-> Miscellaneous Promotions
time, they'll find what they're looking for in the firstPromoting your website offline is an often
10 results. The percentage of click throughs is evenoverlooked way to increase your traffic. Your web
smaller. Listing near the top and grabbing theaddress should appear on all of the following:
attention of your target audience is the top priority.• Business cards
Your first step will be to optimize your web pages to• Letterhead
the best of your ability. Visit for a complete• Envelopes
overview of the Search Engines and optimization.• Receipts
-> Opt-in List• Invoices
As soon as your website is up and running, you• Sales letters
should immediately begin building an opt-in list. An• Brochures
opt-in list is a list or database containing email• Flyers
addresses of individuals who have chosen to receive• Post cards
your email messages. Your messages may be web• Fax documents
site updates, product updates or an ezine. They• T-shirts
provide you with a direct line of communication with• Pens
potential customers and enable you to promote• Pencils
yourproducts or services. For further information, visit• Mouse Pads
the following web address:• Phone book listing
-> Organizing Your Strategies• Voice mail message
A good way to organize your promotions is to set• Newspaper/magazine ads
up a web page, for your personal use, which will• Vehicle
contain your complete strategy. This page should beBelow, are several resources to assist you:
stored on your hard drive and not uploaded to yourIDit Plates - Put your web address on your vehicle.
server. Your page should contain four sections:[
• Daily PromotionsMagnetic Signs - Full size magnetic signs for your
• Weekly Promotionsvehicle.
• Monthly PromotionsVisit iPrint for all of your printing needs.
• Miscellaneous PromotionsPlace ads in newspapers, magazines, on the radio, or
Each of these four sections should contain theon TV. Visit the following websites for a complete list
appropriate information for each of your promotionalof resources to assist you:
resources such as website name, user ID, passwordGebbie Press
(if applicable) and hyperlinked web addresses forNewsDirectory Newspapers
each website you plan to use for your promotions.[
This will enable you to open your web page each dayNewspapers Online
and visit the sites you have listed.For even more promotional products, PromoCity can
-> Daily Promotionsadd your logo to any one of over 500,000 items.
Link Exchanges:Press Releases:
Exchange links with websites similar to yours, but notCanadaOne provides a free interactive press release
in competition.builder.
Discussion Boards:Gebbie Press provides over 10,000 links to print
Visit some popular discussion boards and share yourandelectronic media on the Internet.
expertise. Although you may not advertise onDr. Kevin Nunley will write your press release and
discussion boards, you can include your signature filesend it to 5,000 media contacts.
with your post.Automated Press Releases will enable you to send
Visit the following web address for a complete listingyour press release to over 10,000 media. You write
of some of the top discussion boards:your press release or they'll write it for you.
-> Weekly PromotionsOnce you've created your promotional web page,
Your weekly promotions should consist of placing aopen it within your browser and add it to your
paid ezine advertisement and/or arranging ad swapsfavorite places or bookmark it for easy daily access.
with fellow publishers.Set up a specific day for your weekly and monthly
Visit the following web address for a complete listingpromotions and perform your miscellaneous
of hundreds of publishers and contact information forpromotions as needed.
advertising.Although these promotional strategies are far from
To organize your ad placements and swaps, placecomplete, they provide you with a basic overview to
the publication names, publisher names, ad dates andget you started.
hyperlinked web addresses within your weeklyOnce you've implemented your promotional strategy
promotion list.and continuously work it each day, you'll be amazed
-> Monthly Promotionswith the results of your efforts. Consistency will be
Your monthly promotions should include writing anthe key to driving massive traffic to your site.
article in the area of your expertise and promotional