The Rip-Roaring Return of the Southern 500

Taking away the Southern 500 is one of the worstWhether NASCAR is listening to its fan base or just
moves NASCAR officials have made over the lastfilling another moveable date, the race is making a
decade, according to true-blue fans of the sport.comeback in '09 - not as the Mountain Dew Southern
Moving the race from historic Darlington Raceway -500, or any other corporate title. After a four-year
the "Track Too Tough to Tame" - to California hashiatus, the race will strictly be the "Southern 500,"
been a public relations disaster for those who grewnothing more, nothing less.
up with Richard Petty and David Pearson battlingDarlington has recently added lights and other
down the backstretch, and before that, Junioramenities, including 4,000 extra seats, to its prized
Johnson taking on Ned Jarrett for Grand Nationallayout. The track has been repaved and another $10
supremacy.million has given the venue needed updates and
Texas Motor Speedway shareholder Francis Ferko isimprovements. NASCAR is apparently satisfied, giving
partly to blame. Ferko sued the sanctioning body inhope for the restoration of other traditions still on
2004, charging NASCAR with anti-trust violations forhold.
not allowing a second race at the Fort Worth oval,The California date is locked into '09, but a return to
owned by billionaire O. Bruton Smith. Something hadLabor Day weekend has not been ruled out for 2010,
to go, and NASCAR picked wrong.giving diehards reason to lobby NASCAR to finish the
After four long years, the Fontana track on the leftjob rather than going half way.
coast has failed to capture the nation's attention theThe revived history would give NASCAR a boost by
way Darlington did for more than a half century.itself. Petty, NASCAR's winningest driver, won the
Ticket sales have stagnated in La-La land, as withsport's first 500 only once, in 1967. Pearson won the
many new markets since an early bump after aegg-shaped oval's main event three times, and Dale
novelty affect. Meanwhile, Darlington's spring event,Earnhardt took victory laps there on three occasions.
the Dodge Challenger 500, has been one of theJeff Gordon won four in-a-row from '95 - '98, and
toughest tickets to corral.again in '02. Dale Earnhardt Jr. had no wins in his first
Under pressure to make the slate more solvent, thefive attempts and has never won at Darlington
traditional race has been revived, but not on Labor(Senior won 6 more spring races), adding priority
Day weekend. The new date is the Saturday beforestatus for the sport's most popular driver. Terry
Mother's Day in May '09, at night under new lighting.Labonte won the final Southern 500 on Labor Day
The original Southern 500 predated the Daytona 500weekend in '03. The November race in '04 was won
by nine years, starting in 1950 as NASCAR's firstby Jimmie Johnson.
answer to the Indianapolis 500 of open-wheel fame.