Used Ferrari - How the Legend Began

Ferrari's are one of the most expensive cars in theperformance, and sales have increased year on year.
world, even when you buy a used Ferrari. So what isBetween 1999 and 2008, sales of Ferraris have
the history behind this popular car, and why does itdoubled, from 3,000 sold annually, rising to over
continue to do so well, year on year?6,000. This goes to show that the Ferrari, although
The company was founded in 1929 by Enzo Ferrari.an exclusive car and expensive both new and used,
Originally called Scuderia Ferrari, the company builtis still popular and well received by the modern public.
racing cars and sponsored drivers, until it branchedSince 2006, the Ferrari company is 56% owned by
into street cars in 1947, which it called Ferrari S.p.A.the Fiat Group. Other owners include Mediobanca,
However Ferrari has always stayed true to its roots,who own 29 %, Piero Ferrari, who owns 10% and
and still manufactures high quality racing cars forMubdala who owns 5%.
Formula One today. Many of its street cars have aThe traditional yellow shield of Ferrari, with it's black
sports car look and feel, taking us back again to thehorse and band of Italian national colours, reminds us
origins of the Ferrari company.of Enzo's passion for racing. Ferrari has participated in
During the second world war the company moved tomany Formula One events, with great success and
Maranello, where it was bombed to the ground andopportunities for marketing. When you think of
rebuilt in 1946. The first Ferrari motor car it producedFormula One, the car that is likely to spring to mind is
was the 125 Sport.a Ferrari. This is proof that the years of supporting
Enzo Ferrari himself was an unusual character. He firstthe racing industries have aided Ferrari greatly in
discovered a love for motor racing at the age of ten,giving us that association in our minds.
when his father (who owned a metal business) tookThere are lots of different models of Ferraris, with
him to see a car race. In his professional years, Enzonew ones being brought out all the time. We can look
was said to have been widely known for his attitudeforward to seeing a brand new model of Ferrari this
of dislike towards Ferrari customers. He thought thatsummer in fact, 2010. Ferrari is a car that has been
the sort of people who were buying Ferraris wereused as a symbol of power and wealth, and it is
doing so just to flash their money about and get thecommonly used in the media, in films for example, to
prestige of having one, rather than truly appreciatingput this association across. Whether you want a new
their performance value and their racing car roots.or used Ferrari, you are buying into an exclusive club
Despite this, Ferrari gained a reputation forof luxury and superiority.
manufacturing excellent quality cars with fantastic