| To the non-fan, NASCAR stands for "Non Athletic | | | | Nextel Cup fan is 83,000 a year. |
| Sport Centered Around Rednecks"....it's real meaning is | | | | You see corporate sponsor names everywhere, on |
| "National Association for Stock Car Auto Racing". To | | | | the cars, uniforms, tracks, and merchandise. NASCAR |
| corporate America it stands for "Big Business" | | | | fans are the most "Brand Loyal" in the world. These |
| NASCAR and their premier division "Nextel Cup" is the | | | | sponsor names cash in on that loyalty...Dale Earnhardt |
| second most watched sport in America, only the NFL | | | | Jr. fans drink Budweiser, you won't find a lot of Tony |
| tops it for attendance and television audiences. On | | | | Stewart fans setting one foot inside a LOWE's, |
| any given weekend during the season, more race | | | | because Tony is sponsored by "Home Depot", Jeff |
| fans pack race tracks to capacity, than any major | | | | Gordon fans paint with nothing but Dupont paint, etc. |
| sporting event... All-star Game, Superbowl, or PGA | | | | It cost 10 to 20 million per year for the top teams to |
| Golf Tournament. The website 'NASCAR.com' gets | | | | be competitive and Corporate America is more than |
| over ONE BILLION hits a year | | | | happy to cough up that kind of cash for what they |
| The Nextel Cup features 26 weekly races, plus a 10 | | | | get in return. It costs sponsor's around a million and a |
| race playoff type schedule. It's the only sport that | | | | half dollars a season just to have their company |
| has what's called "It's Superbowl" as the first race of | | | | name on the trunk lid of a top Nextel Cup car. |
| the season. The Daytona 500 is viewed by over 30 | | | | The drivers are the stars and they offer everything |
| million, over 180 thousand pack the grandstands and | | | | from: good looking, ugly, fat, tall, thin, smart, dumb, |
| infield each year for that event. | | | | intelligent, stupid, macho, wimpy, young and old. You |
| This sport that many assume their fans to be white, | | | | can't find another sport that offers the drama week |
| male, and southern. Well, that assumption is just plain | | | | in and week out that a NASCAR Nextel Cup race |
| wrong. NASCAR's fan base is made up by 40% | | | | offers. |
| woman, in fact, NASCAR has more women watching, | | | | This is only a brief overview of America's second |
| than the NFL or Major League Baseball. The minority | | | | most watched sport, there is a lot more to uncover |
| fan base increases each week, making up about 10% | | | | in future articles related to NASCAR, but you can not |
| at this point. The average income of a NASCAR | | | | deny, that NASCAR is the bestreality show there is. |