| While flipping through my father's old sports | | | | would be, like the service bay. After several days |
| magazines, I came across this famous story: | | | | when he knew the plan nearly by heart, Mäkinen |
| In the 1970s there was a car racing team that won | | | | would arrive and they would practice together, using |
| one race after another. The team consisted of | | | | Liddon's notes. They went through the whole track |
| Finnish driver Timo Mäkinen and his British pilot | | | | several times and the result was inevitable. |
| Henry Liddon. They raced together for more than | | | | They won. |
| twenty years and their international rally wins were: | | | | During the race, the navigator needs to have quick |
| - 1964 Tulip Rally (Mini Cooper S) | | | | solutions to questions, and the answers come from |
| - 1965 Monte Carlo Rally (Mini Cooper S) | | | | preparation, intuition and experience. |
| - 1965 1000 Lakes (Mini Cooper S) | | | | The business environment is a carbon copy of this. |
| - 1966 1000 Lakes (Mini Cooper S) | | | | You need speed, quick reflexes, sharp skills, and you |
| - 1966 Three Cities Rally (Mini Cooper S) | | | | need to be able to look far into the future. When |
| - 1967 1000 Lakes (Mini Cooper S) | | | | you prepare and write a detailed business plan, you |
| - 1972 Hong Kong Rally (Ford Escort RS) | | | | become hardwired for success. Writing a business |
| - 1973 Arctic Rally (Ford Escort RS) | | | | plan makes you more creative, able to see the big |
| - 1973 1000 Lakes (Ford Escort RS) | | | | picture-the purpose of your entrepreneur idea-and |
| - 1973 RAC Rally (Ford Escort RS) | | | | lets you see what is needed in order to succeed. |
| - 1974 RAC Rally (Ford Escort RS) | | | | We all love to win. And there can only be one winner. |
| - 1974 Ivory Coast Rally (Ford Escort RS) | | | | What creates the winner is: |
| - 1975 RAC Rally (Ford Escort RS) | | | | - passion and drive, as well as awareness of purpose |
| - 1976 Ivory Coast Rally (Peugeot 504 V6) | | | | (that's the driver) |
| They were an unbeatable team but it was not plain | | | | - a detailed plan of action, a business plan (that's the |
| luck; there was a key to it. This is their story: | | | | brain of the race) |
| Two weeks before every motor race, Henry Liddon, | | | | Without these qualities you can still drive, but without |
| being a navigator or pilot as some call it, arrived at | | | | a plan you may end up going nowhere. It is the |
| the rally location. He borrowed a car and went | | | | strategic planning process that takes you further. |
| through the whole track several times to familiarize | | | | Having a plan enables you to become a winner. |
| himself with it and learn where the important places | | | | |