| Warm-weather months are a fun and busy time. It's | | | | Can you combinethose lazy, hazy days with a |
| time to cleanupthe barbie, plant your flowers, and | | | | renewed effort? If you can, thelost opportunities of |
| maybe take a trip to thebeach. The cold weather is | | | | others might just come your way. |
| gone and the lazy, hazy days ofsummer are upon us. | | | | Might you slow down a bit? Sure, if you do it right, |
| It just seems that so many things have beenadded | | | | andremember your short term and long term goals. |
| to our plate, we have little time for anything else. | | | | Maybe you shouldinvestigate advertising in |
| But wait! Does that include the business you have | | | | publications you hadn't tried in thepast. You should |
| worked so hardon during the winter? Unfortunately | | | | consider running multiple ads with differentcopy in the |
| for some it does. It's likethe race car driver, who | | | | ones you are already using. How about using |
| speeds around the track and gets a leadof his | | | | anauto-responder in those ads. This will ensure you |
| competition, but then decides to coast the last few | | | | get back to aninquiry right away, and you can do the |
| laps. | | | | follow-up at your leisure. |
| Guess what - he is going to be passed. | | | | Why not put a form on your website(s) to handle |
| A lot of people virtually take the summer off from | | | | inquiries? |
| their onlinebusiness, and this is an opportunity for you. | | | | Through the use of checkboxes, you can |
| While they aretaking 2 steps back, you can leapfrog | | | | immediately categorizeyour potential customers |
| over them and get thecustomers they might have | | | | requests. By using a mail package suchas Eudora, you |
| gotten. | | | | can automatically respond with a "canned"response |
| This is not a new phenomenon, and is as old as the | | | | that is tailored to their request. |
| web itself. | | | | Will some of your prospects also be running at a |
| Online business typically slows down during the | | | | slower speed? |
| summer months. | | | | Of course, and this is why you must redouble your |
| But who is slowing down? It is usually those who | | | | efforts. |
| work the webpart-time in the evening. Now when it | | | | Don't forget that thousands upon thousands of new |
| gets dark early, this iseasy. But when the days are | | | | prospects getweb access every day. They are |
| longer, it seems there just isn'tenough time to do | | | | hungry for information, and mightjust be looking for |
| everything else, and also take care ofbusiness. | | | | the type of opportunity you offer. These |
| If you are serious about developing your online | | | | "Internet Newbies" are like a fertile field that you can |
| business, youmust have the discipline it takes to | | | | harvestduring the summer. Bitten by the prospect of |
| continue. It's awfully easyto think you'll get it done | | | | earning money onthe Net, they are viable candidates |
| tomorrow, but unfortunately, yourcustomers will not | | | | that you will lose if youdon't vigorously pursue them. |
| wait for you to get motivated. | | | | I know that with press of things we have to do it is |
| Rose Hay sums it upbeautifully in her ads. She says | | | | easy toslack off. Much of your competition will |
| "Remember, an Opportunity | | | | succumb to those |
| Doesn't Go Away, It Just Goes To Someone Else." | | | | "Summer Doldrums", and if you take advantage of |
| How true - hereis someone who has her act | | | | their inactivity,you just might be pleasantly surprised |
| together, and will capitalize on theinaction of others. | | | | at the results. |
| Now is the time to renew your marketing efforts. | | | | |