| Warm-weather months are a fun and busy time. | | | | efforts. Can you combinethose lazy, hazy days |
| It's time to cleanupthe barbie, plant your | | | | with a renewed effort? If you can, thelost |
| flowers, and maybe take a trip to thebeach. | | | | opportunities of others might just come your |
| The cold weather is gone and the lazy, hazy | | | | way. |
| days ofsummer are upon us. It just seems that | | | | |
| so many things have beenadded to our plate, | | | | Might you slow down a bit? Sure, if you do it |
| we have little time for anything else. | | | | right, andremember your short term and long |
| | | | term goals. Maybe you shouldinvestigate |
| But wait! Does that include the business you | | | | advertising in publications you hadn't tried |
| have worked so hardon during the winter? | | | | in thepast. You should consider running |
| Unfortunately for some it does. It's likethe | | | | multiple ads with differentcopy in the ones |
| race car driver, who speeds around the track | | | | you are already using. How about using |
| and gets a leadof his competition, but then | | | | anauto-responder in those ads. This will |
| decides to coast the last few laps. | | | | ensure you get back to aninquiry right away, |
| | | | and you can do the follow-up at your leisure. |
| Guess what - he is going to be passed. | | | | |
| | | | Why not put a form on your website(s) to |
| A lot of people virtually take the summer off | | | | handle inquiries? |
| from their onlinebusiness, and this is an | | | | |
| opportunity for you. While they aretaking 2 | | | | Through the use of checkboxes, you can |
| steps back, you can leapfrog over them and | | | | immediately categorizeyour potential |
| get thecustomers they might have gotten. | | | | customers requests. By using a mail package |
| | | | suchas Eudora, you can automatically respond |
| This is not a new phenomenon, and is as old | | | | with a "canned"response that is tailored to |
| as the web itself. | | | | their request. |
| | | | |
| Online business typically slows down during | | | | Will some of your prospects also be running |
| the summer months. | | | | at a slower speed? |
| | | | |
| But who is slowing down? It is usually those | | | | Of course, and this is why you must redouble |
| who work the webpart-time in the evening. Now | | | | your efforts. |
| when it gets dark early, this iseasy. But | | | | |
| when the days are longer, it seems there just | | | | Don't forget that thousands upon thousands of |
| isn'tenough time to do everything else, and | | | | new prospects getweb access every day. They |
| also take care ofbusiness. | | | | are hungry for information, and mightjust be |
| | | | looking for the type of opportunity you |
| If you are serious about developing your | | | | offer. These |
| online business, youmust have the discipline | | | | |
| it takes to continue. It's awfully easyto | | | | "Internet Newbies" are like a fertile field |
| think you'll get it done tomorrow, but | | | | that you can harvestduring the summer. Bitten |
| unfortunately, yourcustomers will not wait | | | | by the prospect of earning money onthe Net, |
| for you to get motivated. | | | | they are viable candidates that you will lose |
| | | | if youdon't vigorously pursue them. |
| Rose Hay sums it upbeautifully in her ads. | | | | |
| She says "Remember, an Opportunity | | | | I know that with press of things we have to |
| | | | do it is easy toslack off. Much of your |
| Doesn't Go Away, It Just Goes To Someone | | | | competition will succumb to those |
| Else." How true - hereis someone who has her | | | | |
| act together, and will capitalize on | | | | "Summer Doldrums", and if you take advantage |
| theinaction of others. | | | | of their inactivity,you just might be |
| | | | pleasantly surprised at the results. |
| Now is the time to renew your marketing | | | | |