| From the web comics' adventure, Jeep | | | | to participate by submitting dialogue for a |
| introduces a new level of online escapades. | | | | Web comic story featuring four characters and |
| This time around, the automaker, which is | | | | a Jeep Patriot. This month, the automaker |
| known for the off-road vehicle manufacture, | | | | wanted to do more. |
| is introducing another interactive approach | | | | |
| to lure in more consumers to be attached to | | | | Jeep, a brand of the Chrysler Group, is |
| what they have to offer. The strategy is | | | | rolling out the online film at In the said |
| aimed at targeting the generation Y drivers, | | | | film, viewers are allowed to join three |
| which is continuously increasing in number in | | | | characters as they go on a search for a |
| today's time. | | | | buried treasure. The characters also star in |
| | | | two 30-second television spots of the |
| Jeep is taking all-new Patriot compact sport | | | | Chrysler Group. The film and commercials |
| utility vehicle in an online interactive film | | | | launch this Thursday as part of the brand's |
| titled 'The Way Beyond Trail.' | | | | overall national marketing campaign called |
| | | | 'Choose Your Adventure', which plays on |
| In February, Jeep launched an online campaign | | | | Jeep's powerful off-road attributes. |
| with Marvel Comics that called on consumers | | | | |