| From the web comics' adventure, Jeep introduces a | | | | by submitting dialogue for a Web comic story |
| new level of online escapades. This time around, the | | | | featuring four characters and a Jeep Patriot. This |
| automaker, which is known for the off-road vehicle | | | | month, the automaker wanted to do more. |
| manufacture, is introducing another interactive | | | | Jeep, a brand of the Chrysler Group, is rolling out the |
| approach to lure in more consumers to be attached | | | | online film at In the said film, viewers are allowed to |
| to what they have to offer. The strategy is aimed | | | | join three characters as they go on a search for a |
| at targeting the generation Y drivers, which is | | | | buried treasure. The characters also star in two |
| continuously increasing in number in today's time. | | | | 30-second television spots of the Chrysler Group. |
| Jeep is taking all-new Patriot compact sport utility | | | | The film and commercials launch this Thursday as |
| vehicle in an online interactive film titled 'The Way | | | | part of the brand's overall national marketing |
| Beyond Trail.' | | | | campaign called 'Choose Your Adventure', which plays |
| In February, Jeep launched an online campaign with | | | | on Jeep's powerful off-road attributes. |
| Marvel Comics that called on consumers to participate | | | | |